September 13, 2017 • Aerio Staff
You’re using your social media accounts to promote and sell your books, and that is great! But have you looked at other ways social media can help boost sales, outside of your own profiles and pages? Social media advertising is a great way to expand your reach and build more conversions from the outside-in...Read More
September 6, 2017 • Aerio Staff
Here at Aerio, we have seen the devastation caused by Hurricane Harvey and would like to help. That’s why we’ve teamed up with Invention Arts, to launch a website with an Aerio Bookstore titled Books Against the Storm. From the bookstore website, you can purchase a book and donate 100 percent of the profit to one of three Hurricane Harvey disaster recovery charities...Read More
August 30, 2017 • Aerio Staff
Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...Read More
August 23, 2017 • Aerio Staff
The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...
August 16, 2017 • Kristin Eastman, M.S.
The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...Read More
August 9, 2017 • Kristin Eastman, M.S.
If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."Read More
August 2, 2017 • Aerio Staff
Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...Read More
July 26, 2017 • Aerio Staff
Virtual assistants? Media kits? Yes, it all sounds quite technical. Maybe something you would read in a sci-fi novel or a tech magazine. Fear not. These terms represent a few simple ideas that can help focus less energy on book marketing and more time on doing what you do best, creating and cultivating excellent content...
July 19, 2017 • Aerio Staff
In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...Read More
July 12, 2017 • Aerio Staff
What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...