How to Use Your Website Metadata to Sell Books

How to Use Your Website Metadata to Sell Books

July 12, 2017  •  Aerio Staff

What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...

Read MoreEmail Marketing Tips for Booksellers

Email Marketing Tips for Booksellers

July 5, 2017  •  Aerio Staff

In an earlier post we discussed the importance of email marketing for publishers. Now we’d like to discuss execution of your email marketing campaign. This post will cover the types of emails you should send and offer a few email marketing best practices...

Read MoreImprove Your Book Marketing Strategy with Endorsements

Improve Your Book Marketing Strategy with Endorsements

June 28, 2017  •  Aerio Staff

'Your favorite movie star/athlete/artists liked this book and so will you.' That’s an endorsement. We see it all the time in marketing and advertising. Why? Because it works. Endorsements are an essential part of a strong book marketing strategy and can go a long way in helping you sell more books...

Read MoreIntroducing the New Aerio Website

Introducing the New Aerio Website

June 21, 2017  •  Aerio Staff

Our new site brings in our updated branding, with modern images and colors, to give the clearest definition of what you can do with Aerio - “Shorten the distance between you and your customers, while marketing and selling print & digital books online.”...

Read MoreMaster Book Metadata and Sell More Books

Master Book Metadata and Sell More Books

June 14, 2017  •  Aerio Staff

Do you remember that old Wendy’s ad, the one with the three old women commenting on a massive hamburger bun, then lifting the top slice only to find a teeny-tiny beef patty? Eventually, one of the sweet old women asks “Where’s the beef?”...

Read MoreBoost Your Book Marketing with Twitter Analytics

Boost Your Book Marketing with Twitter Analytics

Jun 7, 2017  •  Aerio Staff

In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...

Read MoreHow to Use eBooks to Promote Your Next Book

How to Use eBooks to Promote Your Next Book

May 31, 2017  •  Aerio Staff

There are a lot of books out there. How do you stand out from the rest? How can authors and publishers promote their books in a simple way that won’t annihilate their budget? Give away ebooks. Now this isn’t to say just start handing out full ebooks like candy. eBooks...

Read MoreThe Importance of Email Marketing for Publishers

The Importance of Email Marketing for Publishers

May 24, 2017  •  Aerio Staff

Amongst the hundreds of marketing channels at a publisher’s disposal—from tweets to pay-per-click campaigns—email remains one of your most effective ways to communicate with customers, promote your books, and keep readers informed. Why Email Marketing? Email is...

Read MoreBuilding Anticipation: 4 Ways to Market Your Book Before It’s Ready

Building Anticipation: 4 Ways to Market Your Book Before It’s Ready

May 17, 2017  •  Aerio Staff

Finishing a book is a big accomplishment. No matter the genre, style, or purpose, the time and effort it takes to transform a concept into reality is an achievement worthy of acclaim. Completing your final draft may feel like the last push before the finish line, but...

Read More4 Benefits of Selling Your Book Direct-to-Consumer

4 Benefits of Selling Your Book Direct-to-Consumer

May 10, 2017  •  Aerio Staff

Marketing in the literary sphere has long been focused on B2B principles rather than B2C. However, recent years have seen big shifts in this attitude, leading publishers and authors alike to tailor marketing messages to those who will actually be reading, enjoying,...

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