7 Ways Authors & Publishers Can Create Targeted Email Lists

7 Ways Authors & Publishers Can Create Targeted Email Lists

November 22, 2017  •  Aerio Staff

As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...

Read MoreGrow Your Online Book Sales with Google Analytics, Part 1

Grow Your Online Book Sales with Google Analytics, Part 1

November 15, 2017  •  Aerio Staff

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

Read MoreEmpower Your Authors to Sell More Books

Empower Your Authors to Sell More Books

November 8, 2017  •  Aerio Staff

Publishers. It is time we had a chat. If you’re not giving your authors the support they need to sell more books, you are missing out on a ton of potential sales. The most successful publishers provide their authors with the tools and support they need to maximize book sales...

Read More5 Best Social Media Tools for Authors & Publishers

5 Best Social Media Tools for Authors & Publishers

November 1, 2017  •  Aerio Staff

Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...

Read MoreA Call to Action for Calls-to-Action

A Call to Action for Calls-to-Action

October 25, 2017  •  Aerio Staff

Calls-to-action, often referred to as CTAs, are a vital component of every marketing, promotion, and advertising campaign. Calls-to-action come in a variety of forms, but whatever form they take, a call-to-action compels the customer to do something—to take action...

Read MoreHow to Use Social Media Automation Tools

How to Use Social Media Automation Tools

October 18, 2017  •  Aerio Staff

In today’s digital marketplace one of the best ways to get the word out about your new book is through social media. But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features...

Read MoreReaders Will Judge Your Book by Its Cover

Readers Will Judge Your Book by Its Cover

October 11, 2017  •  Aerio Staff

“You can’t judge a book by its cover." It’s a nice moral metaphor, but taken literally, not really applicable in today’s competitive book market. Unless you’re a well-established author with a track record of bestsellers, readers are definitely judging your books by their covers...

Read MoreTrends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

Trends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

October 4, 2017  •  Aerio Staff

How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...

Read More5 Steps to Sell Books at Trade Shows & Conferences

5 Steps to Sell Books at Trade Shows & Conferences

September 27, 2017  •  Aerio Staff

Talk about a captured audience—trade shows and conferences offer publishers and authors tons of opportunities to sell and market their books. Why are these events so valuable? They offer exposure. And exposure can help you sell more books...

Read MoreHow to Use Facebook Live to Sell & Market Books

How to Use Facebook Live to Sell & Market Books

September 20, 2017  •  Aerio Staff

You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...

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