How to Build Your Author Platform in a Digital World

How to Build Your Author Platform in a Digital World

May 16, 2018  •  Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

Read More5 Ways to Identify Your Book Audience & Start Marketing

5 Ways to Identify Your Book Audience & Start Marketing

May 9, 2018  •  Aerio Staff

Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...

Read MorePractical Ways to Make Your Book a Bestseller

Practical Ways to Make Your Book a Bestseller

May 2, 2018  •  Aerio Staff

How do you make your book a bestseller in a world where millions of new books are being published every year? Great content is easily the most helpful way to achieve the highly sought after title of bestseller, but it's also important to focus on book publicity and a solid book marketing strategy...

Read More5 Easy Ways to Build Your Online Presence

5 Easy Ways to Build Your Online Presence

April 25, 2018  •  Aerio Staff

Whatever the size of your business, having an online presence is a necessity in today’s world. Establishing a digital footprint for your business not only makes you more accessible, but it allows you to better target your primary audience, builds trust, and ultimately helps you sell your brand and products...

Read More5 Benefits of Turning Your Book into an Audiobook

5 Benefits of Turning Your Book into an Audiobook

April 18, 2018  •  Aerio Staff

Audiobooks are hotter than ever! It might be time to consider publishing an audio version of your book. Before you leap into that decision, however, first consider whether your book would make a good audiobook, as well as the benefits of audiobooks and how to get started...

Read MoreTips for Creating an Author Newsletter

Tips for Creating an Author Newsletter

April 11, 2018  •  Aerio Staff

You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...

Read More5 Ways to Successfully Market Your eBook

5 Ways to Successfully Market Your eBook

April 4, 2018  •  Aerio Staff

Marketing ebooks online can be challenging. Especially when you’re vying for the attention of an audience that has more options than ever before. How do you stand out?...

Read MoreTips on Real-Time Event Digital Marketing

Tips on Real-Time Event Digital Marketing

March 28, 2018  •  Aerio Staff

Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...

Read More8 Tips to Grow Book Sales by Promoting Backlist Titles

8 Tips to Grow Book Sales by Promoting Backlist Titles

March 21, 2018  •  Aerio Staff

It's exciting to publish your third or fourth book, but that doesn't mean your earlier work has lost its value. However, when you lose interest in your older books, new readers might do the same. In fact, a strong backlist of books can help promote the sale of a new book and can increase book sales in general...

Read MorePromote Your Book on a Budget and Save Some Green

Promote Your Book on a Budget and Save Some Green

March 14, 2018  •  Aerio Staff

Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...

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