May 3, 2017 • Aerio Staff
Email marketing is so important for selling books, but is often overlooked. In determining the most effective ways to reach customers and cultivate new readerships, publishers are facing unique challenges today. But actually, digital marketing has opened doors for...Read More
August 30, 2017 • Aerio Staff
Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...Read More
November 22, 2017 • Aerio Staff
As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...Read More
January 3, 2018 • Aerio Staff
A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...Read More
July 5, 2017 • Aerio Staff
In an earlier post we discussed the importance of email marketing for publishers. Now we’d like to discuss execution of your email marketing campaign. This post will cover the types of emails you should send and offer a few email marketing best practices...Read More
May 24, 2017 • Aerio Staff
Amongst the hundreds of marketing channels at a publisher’s disposal—from tweets to pay-per-click campaigns—email remains one of your most effective ways to communicate with customers, promote your books, and keep readers informed. Why Email Marketing? Email is...Read More
December 27, 2017 • Aerio Staff
If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...
October 4, 2017 • Aerio Staff
How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...