Blogs About Email Marketing

3 Ways to Build Your Email Marketing List Organically

3 Ways to Build Your Email Marketing List Organically

May 3, 2017  •  Aerio Staff

Email marketing is so important for selling books, but is often overlooked. In determining the most effective ways to reach customers and cultivate new readerships, publishers are facing unique challenges today. But actually, digital marketing has opened doors for...

Read More6 Ways to Choose Your Email Marketing Platform

6 Ways to Choose Your Email Marketing Platform

August 30, 2017  •  Aerio Staff

Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...

Read More7 Ways Authors & Publishers Can Create Targeted Email Lists

7 Ways Authors & Publishers Can Create Targeted Email Lists

November 22, 2017  •  Aerio Staff

As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...

Read MoreEmail Marketing Tips for Booksellers

Email Marketing Tips for Booksellers

July 5, 2017  •  Aerio Staff

In an earlier post we discussed the importance of email marketing for publishers. Now we’d like to discuss execution of your email marketing campaign. This post will cover the types of emails you should send and offer a few email marketing best practices...

Read MoreThe Importance of Email Marketing for Publishers

The Importance of Email Marketing for Publishers

May 24, 2017  •  Aerio Staff

Amongst the hundreds of marketing channels at a publisher’s disposal—from tweets to pay-per-click campaigns—email remains one of your most effective ways to communicate with customers, promote your books, and keep readers informed. Why Email Marketing? Email is...

Read MoreTrends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

Trends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

October 4, 2017  •  Aerio Staff

How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...

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