Blogs About Social Media

3 Social Media Book Marketing Mistakes

3 Social Media Book Marketing Mistakes

Mar 22, 2017  •  Aerio Staff

You can win big selling books on social media, and you can flop big. Here are a few ways not to flop. Any savvy online retailer will tell you marketing your books on social media is a must. You have a huge captivated audience. A lot of freedom. Plenty of ways to...

Read More5 Best Social Media Tools for Authors & Publishers

5 Best Social Media Tools for Authors & Publishers

November 1, 2017  •  Aerio Staff

Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...

Read MoreBoost Your Book Marketing with Twitter Analytics

Boost Your Book Marketing with Twitter Analytics

Jun 7, 2017  •  Aerio Staff

In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...

Read MoreHow to Use Facebook Live to Sell & Market Books

How to Use Facebook Live to Sell & Market Books

September 20, 2017  •  Aerio Staff

You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...

Read MoreHow to Use Social Media Automation Tools

How to Use Social Media Automation Tools

October 18, 2017  •  Aerio Staff

In today’s digital marketplace one of the best ways to get the word out about your new book is through social media. But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features...

Read MoreHow to Use Social Media to Drive Sales

How to Use Social Media to Drive Sales

April 5, 2017  •  Aerio Staff

Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...

Read MoreSocial Media Advertising: A Basic Overview

Social Media Advertising: A Basic Overview

September 13, 2017  •  Aerio Staff

You’re using your social media accounts to promote and sell your books, and that is great! But have you looked at other ways social media can help boost sales, outside of your own profiles and pages? Social media advertising is a great way to expand your reach and build more conversions from the outside-in...

Read MoreSocial Media: 4 Steps to Sell Books

Social Media: 4 Steps to Sell Books

August 9, 2017  •  Kristin Eastman, M.S.

If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."

Read MoreMaster how to successfully use social media

Social Media: A Book Sales Goldmine

Mar 15, 2017  •  Aerio Staff

Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...

Read MoreThe Social Media Rule of Thirds: A How to Guide

The Social Media Rule of Thirds: A How to Guide

March 29, 2017  •  Aerio Staff

Three social media best practices to ensure a well-rounded marketing strategy that generates positive results. In an earlier blog post we covered a few things to avoid when selling books on social media. Now we’d like to introduce some handy principles of social media...

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