Blogs About Email Metadata & SEO

How to Use Your Website Metadata to Sell Books

How to Use Your Website Metadata to Sell Books

July 12, 2017  •  Aerio Staff

What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...

Read MoreMaster Book Metadata and Sell More Books

Master Book Metadata and Sell More Books

June 14, 2017  •  Aerio Staff

Do you remember that old Wendy’s ad, the one with the three old women commenting on a massive hamburger bun, then lifting the top slice only to find a teeny-tiny beef patty? Eventually, one of the sweet old women asks “Where’s the beef?”...

Read MoreSell More Books with Better ISBN Metadata

Sell More Books with Better ISBN Metadata

August 2, 2017  •  Aerio Staff

Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...

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