August 16, 2017 • Kristin Eastman, M.S.
The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...Read More
November 15, 2017 • Aerio Staff
Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...Read More
December 13, 2017 • Aerio Staff
In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...
July 19, 2017 • Aerio Staff
In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...Read More
April 26, 2017 • Aerio Staff
A lot of life takes place online. We are connected more than ever. In few places is that more evident than the wide world of retail. A few stats we garnered from a survey done by comScore and data we found at BigCommerce.com, you may find interesting: 51% of Americans...Read More