Blogs About Selling Direct-to-Consumer

3 Steps to a Successful eCommerce Website

3 Steps to a Successful eCommerce Website

August 16, 2017  •  Kristin Eastman, M.S.

The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...

Read More4 Benefits of Selling Your Book Direct-to-Consumer

4 Benefits of Selling Your Book Direct-to-Consumer

May 10, 2017  •  Aerio Staff

Marketing in the literary sphere has long been focused on B2B principles rather than B2C. However, recent years have seen big shifts in this attitude, leading publishers and authors alike to tailor marketing messages to those who will actually be reading, enjoying,...

Read MoreHow to Use Social Media to Drive Sales

How to Use Social Media to Drive Sales

April 5, 2017  •  Aerio Staff

Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...

Read MoreHow to Use Your Website Metadata to Sell Books

How to Use Your Website Metadata to Sell Books

July 12, 2017  •  Aerio Staff

What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...

Read MoreSell More Books with Better ISBN Metadata

Sell More Books with Better ISBN Metadata

August 2, 2017  •  Aerio Staff

Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...

Read MoreSocial Media: 4 Steps to Sell Books

Social Media: 4 Steps to Sell Books

August 9, 2017  •  Kristin Eastman, M.S.

If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."

Read MoreMaster how to successfully use social media

Social Media: A Book Sales Goldmine

Mar 15, 2017  •  Aerio Staff

Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...

Read MoreSupport March for Science and Buy Books

Support March for Science and Buy Books

April 19, 2017  •  Aerio Staff

Here at Aerio, we love books and we love Science. We’re proud to have March for Science integrate Aerio into their fundraising efforts, where 100% of the profits on each book sale will support the not-for-profit organization. Join the cause and consider buying books...

Read MoreThe Importance of a Website to Sell and Market Books

The Importance of a Website to Sell and Market Books

July 19, 2017  •  Aerio Staff

In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...

Read MoreThe Value of Free Book Samples

The Value of Free Book Samples

August 23, 2017  •  Aerio Staff

The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...

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