November 29, 2017 • Aerio Staff
Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...
May 17, 2017 • Aerio Staff
Finishing a book is a big accomplishment. No matter the genre, style, or purpose, the time and effort it takes to transform a concept into reality is an achievement worthy of acclaim. Completing your final draft may feel like the last push before the finish line, but...Read More
May 31, 2017 • Aerio Staff
There are a lot of books out there. How do you stand out from the rest? How can authors and publishers promote their books in a simple way that won’t annihilate their budget? Give away ebooks. Now this isn’t to say just start handing out full ebooks like candy. eBooks...Read More
April 12, 2017 • Aerio Staff
Giving away free ebooks is a great way to increase sales, attract social media traffic, and build a loyal customer base. “What? You’re going to give me something I want at zero cost? No thank you sir/madam!” said no one ever. Who would of thought? When you give...Read More
August 23, 2017 • Aerio Staff
The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...