Blogs About Email Pre-pub Marketing

Building Anticipation: 4 Ways to Market Your Book Before It’s Ready

Building Anticipation: 4 Ways to Market Your Book Before It’s Ready

May 17, 2017  •  Aerio Staff

Finishing a book is a big accomplishment. No matter the genre, style, or purpose, the time and effort it takes to transform a concept into reality is an achievement worthy of acclaim. Completing your final draft may feel like the last push before the finish line, but...

Read MoreHow to Use eBooks to Promote Your Next Book

How to Use eBooks to Promote Your Next Book

May 31, 2017  •  Aerio Staff

There are a lot of books out there. How do you stand out from the rest? How can authors and publishers promote their books in a simple way that won’t annihilate their budget? Give away ebooks. Now this isn’t to say just start handing out full ebooks like candy. eBooks...

Read MoreThe Value of Free Book Samples

The Value of Free Book Samples

August 23, 2017  •  Aerio Staff

The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...

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