June 28, 2017 • Aerio Staff
'Your favorite movie star/athlete/artists liked this book and so will you.' That’s an endorsement. We see it all the time in marketing and advertising. Why? Because it works. Endorsements are an essential part of a strong book marketing strategy and can go a long way in helping you sell more books...Read More
July 26, 2017 • Aerio Staff
Virtual assistants? Media kits? Yes, it all sounds quite technical. Maybe something you would read in a sci-fi novel or a tech magazine. Fear not. These terms represent a few simple ideas that can help focus less energy on book marketing and more time on doing what you do best, creating and cultivating excellent content...