October 11, 2017 • Aerio Staff
“You can’t judge a book by its cover." It’s a nice moral metaphor, but taken literally, not really applicable in today’s competitive book market. Unless you’re a well-established author with a track record of bestsellers, readers are definitely judging your books by their covers...
October 4, 2017 • Aerio Staff
How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...
September 27, 2017 • Aerio Staff
Talk about a captured audience—trade shows and conferences offer publishers and authors tons of opportunities to sell and market their books. Why are these events so valuable? They offer exposure. And exposure can help you sell more books...Read More
September 20, 2017 • Aerio Staff
You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...
September 13, 2017 • Aerio Staff
You’re using your social media accounts to promote and sell your books, and that is great! But have you looked at other ways social media can help boost sales, outside of your own profiles and pages? Social media advertising is a great way to expand your reach and build more conversions from the outside-in...Read More
September 6, 2017 • Aerio Staff
Here at Aerio, we have seen the devastation caused by Hurricane Harvey and would like to help. That’s why we’ve teamed up with Invention Arts, to launch a website with an Aerio Bookstore titled Books Against the Storm. From the bookstore website, you can purchase a book and donate 100 percent of the profit to one of three Hurricane Harvey disaster recovery charities...Read More
August 30, 2017 • Aerio Staff
Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...Read More
August 23, 2017 • Aerio Staff
The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...
August 16, 2017 • Kristin Eastman, M.S.
The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...Read More
August 9, 2017 • Kristin Eastman, M.S.
If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."Read More