Readers Will Judge Your Book by Its Cover

Readers Will Judge Your Book by Its Cover

October 11, 2017  •  Aerio Staff

“You can’t judge a book by its cover." It’s a nice moral metaphor, but taken literally, not really applicable in today’s competitive book market. Unless you’re a well-established author with a track record of bestsellers, readers are definitely judging your books by their covers...

Read MoreTrends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

Trends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

October 4, 2017  •  Aerio Staff

How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...

Read More5 Steps to Sell Books at Trade Shows & Conferences

5 Steps to Sell Books at Trade Shows & Conferences

September 27, 2017  •  Aerio Staff

Talk about a captured audience—trade shows and conferences offer publishers and authors tons of opportunities to sell and market their books. Why are these events so valuable? They offer exposure. And exposure can help you sell more books...

Read MoreHow to Use Facebook Live to Sell & Market Books

How to Use Facebook Live to Sell & Market Books

September 20, 2017  •  Aerio Staff

You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...

Read MoreSocial Media Advertising: A Basic Overview

Social Media Advertising: A Basic Overview

September 13, 2017  •  Aerio Staff

You’re using your social media accounts to promote and sell your books, and that is great! But have you looked at other ways social media can help boost sales, outside of your own profiles and pages? Social media advertising is a great way to expand your reach and build more conversions from the outside-in...

Read MoreSupport Hurricane Harvey Relief Efforts and Buy Books

Support Hurricane Harvey Relief Efforts and Buy Books

September 6, 2017  •  Aerio Staff

Here at Aerio, we have seen the devastation caused by Hurricane Harvey and would like to help. That’s why we’ve teamed up with Invention Arts, to launch a website with an Aerio Bookstore titled Books Against the Storm. From the bookstore website, you can purchase a book and donate 100 percent of the profit to one of three Hurricane Harvey disaster recovery charities...

Read More6 Ways to Choose Your Email Marketing Platform

6 Ways to Choose Your Email Marketing Platform

August 30, 2017  •  Aerio Staff

Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...

Read MoreThe Value of Free Book Samples

The Value of Free Book Samples

August 23, 2017  •  Aerio Staff

The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...

Read More3 Steps to a Successful eCommerce Website

3 Steps to a Successful eCommerce Website

August 16, 2017  •  Kristin Eastman, M.S.

The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...

Read MoreSocial Media: 4 Steps to Sell Books

Social Media: 4 Steps to Sell Books

August 9, 2017  •  Kristin Eastman, M.S.

If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."

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