August 16, 2017 • Kristin Eastman, M.S.
The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...Read More
August 9, 2017 • Kristin Eastman, M.S.
If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."Read More
August 2, 2017 • Aerio Staff
Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...Read More
July 26, 2017 • Aerio Staff
Virtual assistants? Media kits? Yes, it all sounds quite technical. Maybe something you would read in a sci-fi novel or a tech magazine. Fear not. These terms represent a few simple ideas that can help focus less energy on book marketing and more time on doing what you do best, creating and cultivating excellent content...
July 19, 2017 • Aerio Staff
In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...Read More
July 12, 2017 • Aerio Staff
What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...
July 5, 2017 • Aerio Staff
In an earlier post we discussed the importance of email marketing for publishers. Now we’d like to discuss execution of your email marketing campaign. This post will cover the types of emails you should send and offer a few email marketing best practices...Read More
June 28, 2017 • Aerio Staff
'Your favorite movie star/athlete/artists liked this book and so will you.' That’s an endorsement. We see it all the time in marketing and advertising. Why? Because it works. Endorsements are an essential part of a strong book marketing strategy and can go a long way in helping you sell more books...Read More
June 21, 2017 • Aerio Staff
Our new site brings in our updated branding, with modern images and colors, to give the clearest definition of what you can do with Aerio - “Shorten the distance between you and your customers, while marketing and selling print & digital books online.”...Read More
June 14, 2017 • Aerio Staff
Do you remember that old Wendy’s ad, the one with the three old women commenting on a massive hamburger bun, then lifting the top slice only to find a teeny-tiny beef patty? Eventually, one of the sweet old women asks “Where’s the beef?”...Read More