5 Benefits of Turning Your Book into an Audiobook

5 Benefits of Turning Your Book into an Audiobook

April 18, 2018  •  Aerio Staff

Audiobooks are hotter than ever! It might be time to consider publishing an audio version of your book. Before you leap into that decision, however, first consider whether your book would make a good audiobook, as well as the benefits of audiobooks and how to get started...

Read MoreTips for Creating an Author Newsletter

Tips for Creating an Author Newsletter

April 11, 2018  •  Aerio Staff

You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...

Read More5 Ways to Successfully Market Your eBook

5 Ways to Successfully Market Your eBook

April 4, 2018  •  Aerio Staff

Marketing ebooks online can be challenging. Especially when you’re vying for the attention of an audience that has more options than ever before. How do you stand out?...

Read MoreTips on Real-Time Event Digital Marketing

Tips on Real-Time Event Digital Marketing

March 28, 2018  •  Aerio Staff

Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...

Read More8 Tips to Grow Book Sales by Promoting Backlist Titles

8 Tips to Grow Book Sales by Promoting Backlist Titles

March 21, 2018  •  Aerio Staff

It's exciting to publish your third or fourth book, but that doesn't mean your earlier work has lost its value. However, when you lose interest in your older books, new readers might do the same. In fact, a strong backlist of books can help promote the sale of a new book and can increase book sales in general...

Read MorePromote Your Book on a Budget and Save Some Green

Promote Your Book on a Budget and Save Some Green

March 14, 2018  •  Aerio Staff

Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...

Read MoreCreate Engaging Videos for Social Media Platforms

Create Engaging Videos for Social Media Platforms

March 7, 2018  •  Aerio Staff

Imagine you are scrolling through your social media feed, past a sea of words and pictures, when suddenly a flash of motion catches your eye. Before you know it, you’ve watched a short social media video of a mischievous cat or how to make an avocado kale smoothie. Your experience demonstrates the power of social video...

Read MoreHow Authors Can Use Podcasts to Market & Sell Books

How Authors Can Use Podcasts to Market & Sell Books

February 28, 2018  •  Aerio Staff

As individuals, not brands, authors are well-poised to capitalize on the growing popularity of podcasts. Hosting a podcast is a fairly simple and uniquely smart way for authors to promote and sell their books, and with a global surge in the number of podcast listeners, there’s no better time to tune in...

Read MoreHow eCommerce Improves Your Book Marketing Plan, Part 2

How eCommerce Improves Your Book Marketing Plan, Part 2

February 21, 2018  •  Kristin Eastman, M.S.

A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...

Read MoreLove Your Readers? Show it with These Giveaway & Promotion Ideas

Love Your Readers? Show it with These Giveaway & Promotion Ideas

February 14, 2018  •  Aerio Staff

Love is in the air and it’s the perfect time to show your readers how much they mean to you with some heartfelt book swag. This Valentine’s Day, instead of doling out heart shaped “candies”, try these book promotion ideas that are sure to score you a second date with your book audience...

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