Grow Your Online Book Sales with Google Analytics, Part 2

Grow Your Online Book Sales with Google Analytics, Part 2

December 13, 2017  •  Aerio Staff

In part 1 of this blog post series, I explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...

Read MoreHow to Run a Successful Book Giveaway Campaign

How to Run a Successful Book Giveaway Campaign

December 6, 2017  •  Aerio Staff

In an an earlier post, we wrote about the value of book giveaways as a promotional feature. We highlighted benefits such as: generating buzz & collecting pre-order sales; capturing leads; and Increasing audience engagement. In this post, we’ll be covering how to get started with a book giveaway campaign...

Read More4 Book Marketing Tips to Engage Your Readers

4 Book Marketing Tips to Engage Your Readers

November 29, 2017  •  Aerio Staff

Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...

Read More7 Ways Authors & Publishers Can Create Targeted Email Lists

7 Ways Authors & Publishers Can Create Targeted Email Lists

November 22, 2017  •  Aerio Staff

As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...

Read MoreGrow Your Online Book Sales with Google Analytics, Part 1

Grow Your Online Book Sales with Google Analytics, Part 1

November 15, 2017  •  Aerio Staff

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

Read MoreEmpower Your Authors to Sell More Books

Empower Your Authors to Sell More Books

November 8, 2017  •  Aerio Staff

Publishers. It is time we had a chat. If you’re not giving your authors the support they need to sell more books, you are missing out on a ton of potential sales. The most successful publishers provide their authors with the tools and support they need to maximize book sales...

Read More5 Best Social Media Tools for Authors & Publishers

5 Best Social Media Tools for Authors & Publishers

November 1, 2017  •  Aerio Staff

Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...

Read MoreA Call to Action for Calls-to-Action

A Call to Action for Calls-to-Action

October 25, 2017  •  Aerio Staff

Calls-to-action, often referred to as CTAs, are a vital component of every marketing, promotion, and advertising campaign. Calls-to-action come in a variety of forms, but whatever form they take, a call-to-action compels the customer to do something—to take action...

Read MoreHow to Use Social Media Automation Tools

How to Use Social Media Automation Tools

October 18, 2017  •  Aerio Staff

In today’s digital marketplace one of the best ways to get the word out about your new book is through social media. But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features...

Read MoreReaders Will Judge Your Book by Its Cover

Readers Will Judge Your Book by Its Cover

October 11, 2017  •  Aerio Staff

“You can’t judge a book by its cover." It’s a nice moral metaphor, but taken literally, not really applicable in today’s competitive book market. Unless you’re a well-established author with a track record of bestsellers, readers are definitely judging your books by their covers...

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