March 29, 2017 • Aerio Staff
In an earlier blog post we covered a few things to avoid when selling books on social media. Now we’d like to introduce some handy principles of social media marketing that will really get your sales rolling.
The Social Media Rule of Thirds is a simple formula for establishing a balanced social media presence. These recommendations help you come off as authentic, while still promoting your brand. They help answer common questions such as:
I was told there would be no math…
Don’t worry, The Social Media Rule of Thirds requires zero mathematical skill other than the ability to count to three. The recommended rules are as follows.
These posts should be geared towards conversion and generating profits—the most “business-minded” things you’ll post. Some examples include:
All of these posts have to do with the books you offer and driving conversions. The bottom line: Buy these books. Buy them from me.
Here you want to tap outside resources and share with your audience things they may have otherwise never come across. Some ways to show you are in the know include:
These posts can sound like promotion, but the key is they are coming from outside your brand. The bottom line: We are a well-informed, trusted resource.
Of the social media trifecta covered in the Rule of Thirds, this can often be the most enjoyable, but at the same time the most difficult. Personal posts can include:
There are a handful of social media management tools out there that can help you make more beneficial and relevant posts. Continuing with the theme, these are our top three recommended tools to help manage social media:
The tools listed above offer pretty comprehensive coverage. However, there are more targeted tools like TweetDeck that give you added insights into one particular platform.
We know. Life is already full of social rules—don’t use speaker phone in public, cover your mouth when sneezing, never wear polka-dot underwear with white pants—but if you want to successfully sell books on platforms like Facebook and Twitter, these are three social media best practices you should abide by.