Analytics

Book Marketing in a Digital World: How Analytics & Tracking Help

Book Marketing in a Digital World: How Analytics & Tracking Help

February 7, 2018  •  Aerio Staff

Why are analytics necessary? For book marketers & publishers that are not analysts, digital marketing analytics can sound intimidating. But analytics can be incredibly useful – even for those of us who don’t dabble in data science...

Read MoreBoost Your Book Marketing with Twitter Analytics

Boost Your Book Marketing with Twitter Analytics

Jun 7, 2017  •  Aerio Staff

In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...

Read MoreGrow Your Online Book Sales with Google Analytics, Part 1

Grow Your Online Book Sales with Google Analytics, Part 1

November 15, 2017  •  Aerio Staff

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

Read MoreGrow Your Online Book Sales with Google Analytics, Part 2

Grow Your Online Book Sales with Google Analytics, Part 2

December 13, 2017  •  Aerio Staff

In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...

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