Blogs About Trade Shows & Conferences

5 Steps to Sell Books at Trade Shows & Conferences

5 Steps to Sell Books at Trade Shows & Conferences

September 27, 2017  •  Aerio Staff

Talk about a captured audience—trade shows and conferences offer publishers and authors tons of opportunities to sell and market their books. Why are these events so valuable? They offer exposure. And exposure can help you sell more books...

Read MoreCause Marketing: How to Support Charities with Books Sales

Cause Marketing: How to Support Charities with Books Sales

June 13, 2018  •  Aerio Staff

Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...

Read MoreTips on Real-Time Event Digital Marketing

Tips on Real-Time Event Digital Marketing

March 28, 2018  •  Aerio Staff

Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...

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