Why You Need a Blog and Website to Sell Books

Why You Need a Blog and Website to Sell Books

A lot of life takes place online. We are connected more than ever. In few places is that more evident than the wide world of retail. A few stats we garnered from a survey done by comScore and data we found at BigCommerce.com, you may find interesting: 51% of Americans...
Support March for Science and Buy Books

Support March for Science and Buy Books

Here at Aerio, we love books and we love Science. We’re proud to have March for Science integrate Aerio into their fundraising efforts, where 100% of the profits on each book sale will support the not-for-profit organization. Join the cause and consider buying books...
The Benefits of eBook Giveaways

The Benefits of eBook Giveaways

Giving away free ebooks is a great way to increase sales, attract social media traffic, and build a loyal customer base.   “What? You’re going to give me something I want at zero cost? No thank you sir/madam!” said no one ever. Who would of thought? When you give...
How to Use Social Media to Drive Sales

How to Use Social Media to Drive Sales

Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...
The Social Media Rule of Thirds: A How to Guide

The Social Media Rule of Thirds: A How to Guide

Three social media best practices to ensure a well-rounded marketing strategy that generates positive results. In an earlier blog post we covered a few things to avoid when selling books on social media. Now we’d like to introduce some handy principles of social media...
3 Social Media Book Marketing Mistakes

3 Social Media Book Marketing Mistakes

You can win big selling books on social media, and you can flop big. Here are a few ways not to flop. Any savvy online retailer will tell you marketing your books on social media is a must. You have a huge captivated audience. A lot of freedom. Plenty of ways to...
Social Media: A Book Sales Goldmine

Social Media: A Book Sales Goldmine

Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions on...