September 12, 2018 • Aerio Staff
Book clubs can be a powerful component of your sales and book marketing plan. Devoting time and effort to finding book club readers can pay off in more ways than one. Not only can this important book marketing tool help you build your fan base, it will help you sell more books...Read More
September 5, 2018 • Aerio Staff
Today’s consumers are over uninspired, salesy content. Offer an improved customer experience through personalized marketing, and create messages that resonate with your audience and deepen your connection to them. Implement personalization into your email marketing with these 4 steps…Read More
August 29, 2018 • Aerio Staff
Content marketing is a big part of running a successful business, and the right content creation tools can make or break your marketing campaigns. Use these content creation apps to turn content ideas into stunning visuals, improving the caliber and quality of what you have to offer...Read More
August 22, 2018 • Aerio Staff
Do your Facebook posts usually reach just a portion of your page followers? One way to expand your reach, while promoting your books & your brand, is to develop a strong Facebook boosting strategy. Boosting a Facebook post helps you reach more of your readers, as well as reach new audiences...
August 15, 2018 • Aerio Staff
Digital marketing can be an all-hands-on-deck kind of operation, requiring you to wear many hats all at once. It requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. See these time management tips to help you succeed with digital marketing...
August 8, 2018 • Aerio Staff
Have your book marketing strategies got you down? You may have written a great book, had it professionally edited and designed, and maybe even built an email list. Now, you're wondering why you're not selling books. Improve your book selling strategy with these steps...Read More
August 1, 2018 • Aerio Staff
When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...Read More
July 25, 2018 • Aerio Staff
Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...
July 18, 2018 • Aerio Staff
Live events are excellent opportunities for you to get out there and promote your books. Live author events give readers more background on both author and book, help create buzz, and help you sell more books...
July 11, 2018 • Aerio Staff
If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...Read More