4 Simple Ways to Improve Your Book Selling Strategy

4 Simple Ways to Improve Your Book Selling Strategy

August 8, 2018  •  Aerio Staff

Have your book marketing strategies got you down? You may have written a great book, had it professionally edited and designed, and maybe even built an email list. Now, you're wondering why you're not selling books. Improve your book selling strategy with these steps...

Read MoreHow Influencers Can Make Money & Offer Value by Selling Books Online

How Influencers Can Make Money & Offer Value by Selling Books Online

August 1, 2018  •  Aerio Staff

When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...

Read MoreHow to Optimize Your Social Media Profiles: Part 2

How to Optimize Your Social Media Profiles: Part 2

July 25, 2018  •  Aerio Staff

Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...

Read MoreAuthor Signings at Live Events Can Help You Sell More Books

Author Signings at Live Events Can Help You Sell More Books

July 18, 2018  •  Aerio Staff

Live events are excellent opportunities for you to get out there and promote your books. Live author events give readers more background on both author and book, help create buzz, and help you sell more books...

Read MorePublishers: 5 Reasons Why Now is the Time to Sell Books Direct

Publishers: 5 Reasons Why Now is the Time to Sell Books Direct

July 11, 2018  •  Aerio Staff

If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...

Read MoreAdd Fireworks to Your Digital Marketing Campaigns with Great Content

Add Fireworks to Your Digital Marketing Campaigns with Great Content

July 4, 2018  •  Aerio Staff

See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...

Read MoreHow to Optimize Your Social Media Profiles: Part 1

How to Optimize Your Social Media Profiles: Part 1

June 27, 2018  •  Aerio Staff

Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...

Read MoreHow Book Reviews Can Help You Sell More Books

How Book Reviews Can Help You Sell More Books

June 20, 2018  •  Aerio Staff

Book reviews can make your books more discoverable in online searches, lend credibility to your book, and can affect the way Amazon recommends your book. Take advantage of book reviews by posting them on social media sites, including them in your email newsletters, and experimenting with video...

Read MoreCause Marketing: How to Support Charities with Books Sales

Cause Marketing: How to Support Charities with Books Sales

June 13, 2018  •  Aerio Staff

Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...

Read MoreEngage & Grow Your Audience: Social Media Strategies You Need to Know

Engage & Grow Your Audience: Social Media Strategies You Need to Know

June 6, 2018  •  Aerio Staff

You invested hours into creating relevant content and optimizing your social media profiles, yet you’re just not seeing the results you expected. Your content is not reaching enough people or the right people. Does this sound familiar? If so, try the following techniques to engage and grow your audience...

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