Add Fireworks to Your Digital Marketing Campaigns with Great Content

Add Fireworks to Your Digital Marketing Campaigns with Great Content

July 4, 2018  •  Aerio Staff

See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...

Read MoreHow to Optimize Your Social Media Profiles: Part 1

How to Optimize Your Social Media Profiles: Part 1

June 27, 2018  •  Aerio Staff

Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...

Read MoreHow Book Reviews Can Help You Sell More Books

How Book Reviews Can Help You Sell More Books

June 20, 2018  •  Aerio Staff

Book reviews can make your books more discoverable in online searches, lend credibility to your book, and can affect the way Amazon recommends your book. Take advantage of book reviews by posting them on social media sites, including them in your email newsletters, and experimenting with video...

Read MoreCause Marketing: How to Support Charities with Books Sales

Cause Marketing: How to Support Charities with Books Sales

June 13, 2018  •  Aerio Staff

Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...

Read MoreEngage & Grow Your Audience: Social Media Strategies You Need to Know

Engage & Grow Your Audience: Social Media Strategies You Need to Know

June 6, 2018  •  Aerio Staff

You invested hours into creating relevant content and optimizing your social media profiles, yet you’re just not seeing the results you expected. Your content is not reaching enough people or the right people. Does this sound familiar? If so, try the following techniques to engage and grow your audience...

Read MoreSupplement Your Book Marketing with Aerio

Supplement Your Book Marketing with Aerio

May 30, 2018  •  Aerio Staff

In a saturated book market both authors and publishers can find it difficult to connect with readers and sell books online. Supplementing traditional book marketing with a tool that gives you direct access to the right readers can help both of you cut through the clutter...

Read MoreThe Power of Promotions: How to Sell More Books Online

The Power of Promotions: How to Sell More Books Online

May 23, 2018  •  Aerio Staff

Using promotions to sell books is a great way to encourage book sales. The power of promo codes or discount codes lies in the eventual increased book sales you're going to make. But when does it make sense to use a promo code and what can it do for you?...

Read MoreHow to Build Your Author Platform in a Digital World

How to Build Your Author Platform in a Digital World

May 16, 2018  •  Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

Read More5 Ways to Identify Your Book Audience & Start Marketing

5 Ways to Identify Your Book Audience & Start Marketing

May 9, 2018  •  Aerio Staff

Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...

Read MorePractical Ways to Make Your Book a Bestseller

Practical Ways to Make Your Book a Bestseller

May 2, 2018  •  Aerio Staff

How do you make your book a bestseller in a world where millions of new books are being published every year? Great content is easily the most helpful way to achieve the highly sought after title of bestseller, but it's also important to focus on book publicity and a solid book marketing strategy...

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