How to Use Gated Content with Your Book Marketing

How to Use Gated Content with Your Book Marketing

January 16, 2019  •  Aerio Staff

There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...

Read MoreEbook Promotion Ideas to Ring in the New Year

Ebook Promotion Ideas to Ring in the New Year

January 2, 2019  •  Aerio Staff

It's a fact that ebook sales spike following the holidays and into the new year. You can take advantage of this trend with specific ebook marketing strategies that can increase sales of your ebooks...

Read More7 Book Marketing Strategies to Watch For in 2019

7 Book Marketing Strategies to Watch For in 2019

December 19, 2018  •  Aerio Staff

The end of the calendar year is a good time to revisit your book marketing strategies. It's also a great time to think about new ways to reach potential readers and book buyers! As 2018 wraps up and we look to the coming year, here are the top book marketing trends to expect in 2019...

Read MoreTips to Improve Traffic to Your Author Website & Blog

Tips to Improve Traffic to Your Author Website & Blog

December 5, 2018  •  Aerio Staff

There are lots of ways that visitors can find themselves on your author website or author blog. Use these tips to drive more targeted traffic to your website and blog posts, and sell more books!...

Read MoreBook Marketing Ideas to Last You All Throughout the Year

Book Marketing Ideas to Last You All Throughout the Year

November 21, 2018  •  Aerio Staff

When it comes to good book marketing, timing is everything. One of the ways you can use timing to your advantage is to create a book promotion plan around days that are important to your target audience! Follow some of these book marketing tips and watch your book sales soar…

Read More7 Steps to Build Your Author Brand & Sell More Books

7 Steps to Build Your Author Brand & Sell More Books

November 7th, 2018  •  Aerio Staff

Your author brand is a major factor when it comes to book marketing. Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books...

Read MoreScary Book Marketing Mistakes Every Author Should Avoid

Scary Book Marketing Mistakes Every Author Should Avoid

October 24, 2018  •  Aerio Staff

Are you making scary book marketing mistakes? Don't fall for tricks of the trade that are just that - tricks. Knowing what you're doing wrong can help you learn the right way to market your book and increase sales...

Read MoreHoliday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

October 9, 2018  •  Aerio Staff

Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...

Read MoreSEO Keyword Tools to Improve Your Author Platform & Sell More Books

SEO Keyword Tools to Improve Your Author Platform & Sell More Books

September 26, 2018  •  Jessica Johns

Incorporating SEO keyword tools into your book marketing strategy is a vital part of improving SEO. Getting to know keyword tools and strategies can help you understand how consumers search for books, their favorite authors, and related topics. See tips on how you can incorporate these keywords in your book title data, author blog and social media marketing to expand your reach online...

Read MoreHow to Use Blogging to Improve Your Marketing & Grow Your Business

How to Use Blogging to Improve Your Marketing & Grow Your Business

September 19, 2018  •  Aerio Staff

If you already have a blog, then you know it’s a fantastic platform for educating others, building trust and establishing yourself as a subject matter expert. But are you making the most of this channel to increase engagement, drive traffic and boost your business? Get started with these suggestions to strengthen your blogging strategy...

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