Free Live Streaming Tools to Promote Your Books
February 13, 2019 • Aerio Staff
Live streaming is the ideal complement to your book event marketing strategy. Live streaming at author events and industry trade shows expands your reach and allows you to connect with new and existing readers. If you haven’t incorporated live video into your book marketing strategy, now is the best time to start...
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How to Use Gated Content with Your Book Marketing
January 16, 2019 • Aerio Staff
There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...
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Ebook Promotion Ideas to Ring in the New Year
January 2, 2019 • Aerio Staff
It's a fact that ebook sales spike following the holidays and into the new year. You can take advantage of this trend with specific ebook marketing strategies that can increase sales of your ebooks...
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7 Book Marketing Strategies to Watch For in 2019
December 19, 2018 • Aerio Staff
The end of the calendar year is a good time to revisit your book marketing strategies. It's also a great time to think about new ways to reach potential readers and book buyers! As 2018 wraps up and we look to the coming year, here are the top book marketing trends to expect in 2019...
Tips to Improve Traffic to Your Author Website & Blog
December 5, 2018 • Aerio Staff
There are lots of ways that visitors can find themselves on your author website or author blog. Use these tips to drive more targeted traffic to your website and blog posts, and sell more books!...
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Book Marketing Ideas to Last You All Throughout the Year
November 21, 2018 • Aerio Staff
When it comes to good book marketing, timing is everything. One of the ways you can use timing to your advantage is to create a book promotion plan around days that are important to your target audience! Follow some of these book marketing tips and watch your book sales soar…
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7 Steps to Build Your Author Brand & Sell More Books
November 7th, 2018 • Aerio Staff
Your author brand is a major factor when it comes to book marketing. Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books...
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Scary Book Marketing Mistakes Every Author Should Avoid
October 24, 2018 • Aerio Staff
Are you making scary book marketing mistakes? Don't fall for tricks of the trade that are just that - tricks. Knowing what you're doing wrong can help you learn the right way to market your book and increase sales...
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Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales
October 9, 2018 • Aerio Staff
Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...
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SEO Keyword Tools to Improve Your Author Platform & Sell More Books
September 26, 2018 • Jessica Johns
Incorporating SEO keyword tools into your book marketing strategy is a vital part of improving SEO. Getting to know keyword tools and strategies can help you understand how consumers search for books, their favorite authors, and related topics. See tips on how you can incorporate these keywords in your book title data, author blog and social media marketing to expand your reach online...
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