Book Marketing Ideas to Last You All Throughout the Year
November 21, 2018 • Aerio Staff
When it comes to good book marketing, timing is everything. One of the ways you can use timing to your advantage is to create a book promotion plan around days that are important to your target audience! Follow some of these book marketing tips and watch your book sales soar…
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7 Steps to Build Your Author Brand & Sell More Books
November 7th, 2018 • Aerio Staff
Your author brand is a major factor when it comes to book marketing. Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books...
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Scary Book Marketing Mistakes Every Author Should Avoid
October 24, 2018 • Aerio Staff
Are you making scary book marketing mistakes? Don't fall for tricks of the trade that are just that - tricks. Knowing what you're doing wrong can help you learn the right way to market your book and increase sales...
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Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales
October 9, 2018 • Aerio Staff
Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...
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SEO Keyword Tools to Improve Your Author Platform & Sell More Books
September 26, 2018 • Jessica Johns
Incorporating SEO keyword tools into your book marketing strategy is a vital part of improving SEO. Getting to know keyword tools and strategies can help you understand how consumers search for books, their favorite authors, and related topics. See tips on how you can incorporate these keywords in your book title data, author blog and social media marketing to expand your reach online...
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How to Use Blogging to Improve Your Marketing & Grow Your Business
September 19, 2018 • Aerio Staff
If you already have a blog, then you know it’s a fantastic platform for educating others, building trust and establishing yourself as a subject matter expert. But are you making the most of this channel to increase engagement, drive traffic and boost your business? Get started with these suggestions to strengthen your blogging strategy...
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Build Your Book's Fan Base with Book Club Marketing
September 12, 2018 • Aerio Staff
Book clubs can be a powerful component of your sales and book marketing plan. Devoting time and effort to finding book club readers can pay off in more ways than one. Not only can this important book marketing tool help you build your fan base, it will help you sell more books...
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4 Simple Steps to Personalized Email Marketing Campaigns
September 5, 2018 • Aerio Staff
Today’s consumers are over uninspired, salesy content. Offer an improved customer experience through personalized marketing, and create messages that resonate with your audience and deepen your connection to them. Implement personalization into your email marketing with these 4 steps…
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The Visual Content Creation Tools Your Audience will Love
August 29, 2018 • Aerio Staff
Content marketing is a big part of running a successful business, and the right content creation tools can make or break your marketing campaigns. Use these content creation apps to turn content ideas into stunning visuals, improving the caliber and quality of what you have to offer...
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How to Use Facebook Boosted Posts to Help You Sell Books
August 22, 2018 • Aerio Staff
Do your Facebook posts usually reach just a portion of your page followers? One way to expand your reach, while promoting your books & your brand, is to develop a strong Facebook boosting strategy. Boosting a Facebook post helps you reach more of your readers, as well as reach new audiences...