Publishers: 5 Reasons Why Now is the Time to Sell Books Direct
July 11, 2018 • Aerio Staff
If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...
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Add Fireworks to Your Digital Marketing Campaigns with Great Content
July 4, 2018 • Aerio Staff
See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...
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How to Optimize Your Social Media Profiles: Part 1
June 27, 2018 • Aerio Staff
Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...
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How Book Reviews Can Help You Sell More Books
June 20, 2018 • Aerio Staff
Book reviews can make your books more discoverable in online searches, lend credibility to your book, and can affect the way Amazon recommends your book. Take advantage of book reviews by posting them on social media sites, including them in your email newsletters, and experimenting with video...
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Cause Marketing: How to Support Charities with Books Sales
June 13, 2018 • Aerio Staff
Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...
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Engage & Grow Your Audience: Social Media Strategies You Need to Know
June 6, 2018 • Aerio Staff
You invested hours into creating relevant content and optimizing your social media profiles, yet you’re just not seeing the results you expected. Your content is not reaching enough people or the right people. Does this sound familiar? If so, try the following techniques to engage and grow your audience...
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Supplement Your Book Marketing with Aerio
May 30, 2018 • Aerio Staff
In a saturated book market both authors and publishers can find it difficult to connect with readers and sell books online. Supplementing traditional book marketing with a tool that gives you direct access to the right readers can help both of you cut through the clutter...
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The Power of Promotions: How to Sell More Books Online
May 23, 2018 • Aerio Staff
Using promotions to sell books is a great way to encourage book sales. The power of promo codes or discount codes lies in the eventual increased book sales you're going to make. But when does it make sense to use a promo code and what can it do for you?...
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How to Build Your Author Platform in a Digital World
May 16, 2018 • Aerio Staff
In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...
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5 Ways to Identify Your Book Audience & Start Marketing
May 9, 2018 • Aerio Staff
Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...