April 25, 2018 • Aerio Staff
Whatever the size of your business, having an online presence is a necessity in today’s world. Establishing a digital footprint for your business not only makes you more accessible, but it allows you to better target your primary audience, builds trust, and ultimately helps you sell your brand and products...Read More
April 18, 2018 • Aerio Staff
Audiobooks are hotter than ever! It might be time to consider publishing an audio version of your book. Before you leap into that decision, however, first consider whether your book would make a good audiobook, as well as the benefits of audiobooks and how to get started...Read More
April 11, 2018 • Aerio Staff
You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...
April 4, 2018 • Aerio Staff
Marketing ebooks online can be challenging. Especially when you’re vying for the attention of an audience that has more options than ever before. How do you stand out?...
March 28, 2018 • Aerio Staff
Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...
March 21, 2018 • Aerio Staff
It's exciting to publish your third or fourth book, but that doesn't mean your earlier work has lost its value. However, when you lose interest in your older books, new readers might do the same. In fact, a strong backlist of books can help promote the sale of a new book and can increase book sales in general...Read More
March 14, 2018 • Aerio Staff
Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...
March 7, 2018 • Aerio Staff
Imagine you are scrolling through your social media feed, past a sea of words and pictures, when suddenly a flash of motion catches your eye. Before you know it, you’ve watched a short social media video of a mischievous cat or how to make an avocado kale smoothie. Your experience demonstrates the power of social video...Read More
February 28, 2018 • Aerio Staff
As individuals, not brands, authors are well-poised to capitalize on the growing popularity of podcasts. Hosting a podcast is a fairly simple and uniquely smart way for authors to promote and sell their books, and with a global surge in the number of podcast listeners, there’s no better time to tune in...
February 21, 2018 • Kristin Eastman, M.S.
A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...