8 Tips to Grow Book Sales by Promoting Backlist Titles
March 21, 2018 • Aerio Staff
It's exciting to publish your third or fourth book, but that doesn't mean your earlier work has lost its value. However, when you lose interest in your older books, new readers might do the same. In fact, a strong backlist of books can help promote the sale of a new book and can increase book sales in general...
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Promote Your Book on a Budget and Save Some Green
March 14, 2018 • Aerio Staff
Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...
Create Engaging Videos for Social Media Platforms
March 7, 2018 • Aerio Staff
Imagine you are scrolling through your social media feed, past a sea of words and pictures, when suddenly a flash of motion catches your eye. Before you know it, you’ve watched a short social media video of a mischievous cat or how to make an avocado kale smoothie. Your experience demonstrates the power of social video...
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How Authors Can Use Podcasts to Market & Sell Books
February 28, 2018 • Aerio Staff
As individuals, not brands, authors are well-poised to capitalize on the growing popularity of podcasts. Hosting a podcast is a fairly simple and uniquely smart way for authors to promote and sell their books, and with a global surge in the number of podcast listeners, there’s no better time to tune in...
How eCommerce Improves Your Book Marketing Plan, Part 2
February 21, 2018 • Kristin Eastman, M.S.
A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...
Love Your Readers? Show it with These Giveaway & Promotion Ideas
February 14, 2018 • Aerio Staff
Love is in the air and it’s the perfect time to show your readers how much they mean to you with some heartfelt book swag. This Valentine’s Day, instead of doling out heart shaped “candies”, try these book promotion ideas that are sure to score you a second date with your book audience...
Book Marketing in a Digital World: How Analytics & Tracking Help
February 7, 2018 • Aerio Staff
Why are analytics necessary? For book marketers & publishers that are not analysts, digital marketing analytics can sound intimidating. But analytics can be incredibly useful – even for those of us who don’t dabble in data science...
Use Facebook Lead Ads to Expand Your Book Marketing
January 31, 2018 • Aerio Staff
Your ideal book audience is out there. But building a productive, mutually beneficial relationship with them takes trust. And nothing says I trust you more than when they freely offer-up their contact information on a lead-generating form...
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How eCommerce Improves Your Book Marketing Plan, Part 1
January 24, 2018 • Kristin Eastman, M.S.
Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...
Blogging 101 for Authors
January 17, 2018 • Aerio Staff
Whether you're writing fiction or nonfiction, it's a good idea to incorporate an author blog into your regular writing routine, as well as your sales and marketing plan. In fact, the best time to start your blog is before you finish your book...