How eCommerce Improves Your Book Marketing Plan, Part 1
January 24, 2018 • Kristin Eastman, M.S.
Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...
Blogging 101 for Authors
January 17, 2018 • Aerio Staff
Whether you're writing fiction or nonfiction, it's a good idea to incorporate an author blog into your regular writing routine, as well as your sales and marketing plan. In fact, the best time to start your blog is before you finish your book...
Promote Your Book with Meta Tags for Social Sharing
January 10, 2018 • Nick Ruffilo
Half of internet users spend 50% of their time on social media sites. That means people are discovering content more and more through social sharing, rather than a regular search engine. It’s more important now than ever how social media sites are displaying your book content to consumers...
Effective Email Marketing Strategies for Authors
January 3, 2018 • Aerio Staff
A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...
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Tips on Creating a Publisher Email Newsletter & Increasing Book Sales
December 27, 2017 • Aerio Staff
If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...
Why Book Publishers Should Sell Books Direct
December 20, 2017 • Aerio Staff
In a digital era fueled by endless advances in commerce and communication, publishers are finding more opportunities than ever to extend their sales. One of the fastest moving trends driving publisher profitability has been selling books direct to consumers...
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Grow Your Online Book Sales with Google Analytics, Part 2
December 13, 2017 • Aerio Staff
In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...
How to Run a Successful Book Giveaway Campaign
December 6, 2017 • Aerio Staff
In an an earlier post, we wrote about the value of book giveaways as a promotional feature. We highlighted benefits such as: generating buzz & collecting pre-order sales; capturing leads; and Increasing audience engagement. In this post, we’ll be covering how to get started with a book giveaway campaign...
4 Book Marketing Tips to Engage Your Readers
November 29, 2017 • Aerio Staff
Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...
7 Ways Authors & Publishers Can Create Targeted Email Lists
November 22, 2017 • Aerio Staff
As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...
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