How eCommerce Improves Your Book Marketing Plan, Part 2
February 21, 2018 • Kristin Eastman, M.S.
A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...
Love Your Readers? Show it with These Giveaway & Promotion Ideas
February 14, 2018 • Aerio Staff
Love is in the air and it’s the perfect time to show your readers how much they mean to you with some heartfelt book swag. This Valentine’s Day, instead of doling out heart shaped “candies”, try these book promotion ideas that are sure to score you a second date with your book audience...
Book Marketing in a Digital World: How Analytics & Tracking Help
February 7, 2018 • Aerio Staff
Why are analytics necessary? For book marketers & publishers that are not analysts, digital marketing analytics can sound intimidating. But analytics can be incredibly useful – even for those of us who don’t dabble in data science...
Use Facebook Lead Ads to Expand Your Book Marketing
January 31, 2018 • Aerio Staff
Your ideal book audience is out there. But building a productive, mutually beneficial relationship with them takes trust. And nothing says I trust you more than when they freely offer-up their contact information on a lead-generating form...
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How eCommerce Improves Your Book Marketing Plan, Part 1
January 24, 2018 • Kristin Eastman, M.S.
Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...
Blogging 101 for Authors
January 17, 2018 • Aerio Staff
Whether you're writing fiction or nonfiction, it's a good idea to incorporate an author blog into your regular writing routine, as well as your sales and marketing plan. In fact, the best time to start your blog is before you finish your book...
Promote Your Book with Meta Tags for Social Sharing
January 10, 2018 • Nick Ruffilo
Half of internet users spend 50% of their time on social media sites. That means people are discovering content more and more through social sharing, rather than a regular search engine. It’s more important now than ever how social media sites are displaying your book content to consumers...
Effective Email Marketing Strategies for Authors
January 3, 2018 • Aerio Staff
A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...
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Tips on Creating a Publisher Email Newsletter & Increasing Book Sales
December 27, 2017 • Aerio Staff
If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...
Why Book Publishers Should Sell Books Direct
December 20, 2017 • Aerio Staff
In a digital era fueled by endless advances in commerce and communication, publishers are finding more opportunities than ever to extend their sales. One of the fastest moving trends driving publisher profitability has been selling books direct to consumers...
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