January 3, 2018 • Aerio Staff
A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...Read More
December 27, 2017 • Aerio Staff
If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...
December 20, 2017 • Aerio Staff
In a digital era fueled by endless advances in commerce and communication, publishers are finding more opportunities than ever to extend their sales. One of the fastest moving trends driving publisher profitability has been selling books direct to consumers...Read More
December 13, 2017 • Aerio Staff
In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...
December 6, 2017 • Aerio Staff
Giveaways, freebies, and contests, in all shapes and sizes, are excellent book promotion ideas, but can backfire if not executed properly. You would think, just by the merits of giving something away, it would be a sure win, but a successful book giveaway campaign takes a bit of foresight and planning...
November 29, 2017 • Aerio Staff
Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...
November 22, 2017 • Aerio Staff
As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...Read More
November 15, 2017 • Aerio Staff
Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...Read More
November 8, 2017 • Aerio Staff
Publishers. It is time we had a chat. If you’re not giving your authors the support they need to sell more books, you are missing out on a ton of potential sales. The most successful publishers provide their authors with the tools and support they need to maximize book sales...Read More
November 1, 2017 • Aerio Staff
Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...