December 13, 2017 • Aerio Staff
In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...
December 6, 2017 • Aerio Staff
Giveaways, freebies, and contests, in all shapes and sizes, are excellent book promotion ideas, but can backfire if not executed properly. You would think, just by the merits of giving something away, it would be a sure win, but a successful book giveaway campaign takes a bit of foresight and planning...
November 29, 2017 • Aerio Staff
Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...
November 22, 2017 • Aerio Staff
As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...Read More
November 15, 2017 • Aerio Staff
Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...Read More
November 8, 2017 • Aerio Staff
Publishers. It is time we had a chat. If you’re not giving your authors the support they need to sell more books, you are missing out on a ton of potential sales. The most successful publishers provide their authors with the tools and support they need to maximize book sales...Read More
November 1, 2017 • Aerio Staff
Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...
October 25, 2017 • Aerio Staff
Calls-to-action, often referred to as CTAs, are a vital component of every marketing, promotion, and advertising campaign. Calls-to-action come in a variety of forms, but whatever form they take, a call-to-action compels the customer to do something—to take action...
October 18, 2017 • Aerio Staff
In today’s digital marketplace one of the best ways to get the word out about your new book is through social media. But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features...Read More
October 11, 2017 • Aerio Staff
“You can’t judge a book by its cover." It’s a nice moral metaphor, but taken literally, not really applicable in today’s competitive book market. Unless you’re a well-established author with a track record of bestsellers, readers are definitely judging your books by their covers...