4 Benefits of Selling Your Book Direct-to-Consumer

4 Benefits of Selling Your Book Direct-to-Consumer

May 10, 2017  •  Aerio Staff

Marketing in the literary sphere has long been focused on B2B principles rather than B2C. However, recent years have seen big shifts in this attitude, leading publishers and authors alike to tailor marketing messages to those who will actually be reading, enjoying,...

Read More3 Ways to Build Your Email Marketing List Organically

3 Ways to Build Your Email Marketing List Organically

May 3, 2017  •  Aerio Staff

Email marketing is so important for selling books, but is often overlooked. In determining the most effective ways to reach customers and cultivate new readerships, publishers are facing unique challenges today. But actually, digital marketing has opened doors for...

Read MoreWhy You Need a Blog and Website to Sell Books

Why You Need a Blog and Website to Sell Books

April 26, 2017  •  Aerio Staff

A lot of life takes place online. We are connected more than ever. In few places is that more evident than the wide world of retail. A few stats we garnered from a survey done by comScore and data we found at BigCommerce.com, you may find interesting: 51% of Americans...

Read MoreSupport March for Science and Buy Books

Support March for Science and Buy Books

April 19, 2017  •  Aerio Staff

Here at Aerio, we love books and we love Science. We’re proud to have March for Science integrate Aerio into their fundraising efforts, where 100% of the profits on each book sale will support the not-for-profit organization. Join the cause and consider buying books...

Read MoreThe Benefits of eBook Giveaways

The Benefits of eBook Giveaways

April 12, 2017  •  Aerio Staff

Giving away free ebooks is a great way to increase sales, attract social media traffic, and build a loyal customer base. “What? You’re going to give me something I want at zero cost? No thank you sir/madam!” said no one ever. Who would of thought? When you give...

Read MoreHow to Use Social Media to Drive Sales

How to Use Social Media to Drive Sales

April 5, 2017  •  Aerio Staff

Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...

Read MoreThe Social Media Rule of Thirds: A How to Guide

The Social Media Rule of Thirds: A How to Guide

March 29, 2017  •  Aerio Staff

Three social media best practices to ensure a well-rounded marketing strategy that generates positive results. In an earlier blog post we covered a few things to avoid when selling books on social media. Now we’d like to introduce some handy principles of social media...

Read More3 Social Media Book Marketing Mistakes

3 Social Media Book Marketing Mistakes

Mar 22, 2017  •  Aerio Staff

You can win big selling books on social media, and you can flop big. Here are a few ways not to flop. Any savvy online retailer will tell you marketing your books on social media is a must. You have a huge captivated audience. A lot of freedom. Plenty of ways to...

Read MoreMaster how to successfully use social media

Social Media: A Book Sales Goldmine

Mar 15, 2017  •  Aerio Staff

Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...

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