Blogs About Selling Direct-to-Consumer

3 Steps to a Successful eCommerce Website

3 Steps to a Successful eCommerce Website

August 16, 2017  •  Kristin Eastman, M.S.

The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...

Read More4 Benefits of Selling Your Book Direct-to-Consumer

4 Benefits of Selling Your Book Direct-to-Consumer

May 10, 2017  •  Aerio Staff

Marketing in the literary sphere has long been focused on B2B principles rather than B2C. However, recent years have seen big shifts in this attitude, leading publishers and authors alike to tailor marketing messages to those who will actually be reading, enjoying,...

Read More5 Steps to Sell Books at Trade Shows & Conferences

5 Steps to Sell Books at Trade Shows & Conferences

September 27, 2017  •  Aerio Staff

Talk about a captured audience—trade shows and conferences offer publishers and authors tons of opportunities to sell and market their books. Why are these events so valuable? They offer exposure. And exposure can help you sell more books...

Read MoreAuthor Signings at Live Events Can Help You Sell More Books

Author Signings at Live Events Can Help You Sell More Books

July 18, 2018  •  Aerio Staff

Live events are excellent opportunities for you to get out there and promote your books. Live author events give readers more background on both author and book, help create buzz, and help you sell more books...

Read MoreCause Marketing: How to Support Charities with Books Sales

Cause Marketing: How to Support Charities with Books Sales

June 13, 2018  •  Aerio Staff

Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...

Read MoreEmpower Your Authors to Sell More Books

Empower Your Authors to Sell More Books

November 8, 2017  •  Aerio Staff

Publishers. It is time we had a chat. If you’re not giving your authors the support they need to sell more books, you are missing out on a ton of potential sales. The most successful publishers provide their authors with the tools and support they need to maximize book sales...

Read MoreHow Authors Can Use Podcasts to Market & Sell Books

How Authors Can Use Podcasts to Market & Sell Books

February 28, 2018  •  Aerio Staff

As individuals, not brands, authors are well-poised to capitalize on the growing popularity of podcasts. Hosting a podcast is a fairly simple and uniquely smart way for authors to promote and sell their books, and with a global surge in the number of podcast listeners, there’s no better time to tune in...

Read MoreHow eCommerce Improves Your Book Marketing Plan, Part 1

How eCommerce Improves Your Book Marketing Plan, Part 1

January 24, 2018  •  Kristin Eastman, M.S.

Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...

Read MoreHow eCommerce Improves Your Book Marketing Plan, Part 2

How eCommerce Improves Your Book Marketing Plan, Part 2

February 21, 2018  •  Kristin Eastman, M.S.

A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...

Read MoreHow to Use Facebook Live to Sell & Market Books

How to Use Facebook Live to Sell & Market Books

September 20, 2017  •  Aerio Staff

You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...

Read MoreHow to Use Social Media to Drive Sales

How to Use Social Media to Drive Sales

April 5, 2017  •  Aerio Staff

Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...

Read MoreHow to Use Your Website Metadata to Sell Books

How to Use Your Website Metadata to Sell Books

July 12, 2017  •  Aerio Staff

What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...

Read MorePromote Your Book on a Budget and Save Some Green

Promote Your Book on a Budget and Save Some Green

March 14, 2018  •  Aerio Staff

Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...

Read MorePublishers: 5 Reasons Why Now is the Time to Sell Books Direct

Publishers: 5 Reasons Why Now is the Time to Sell Books Direct

July 11, 2018  •  Aerio Staff

If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...

Read MoreSell More Books with Better ISBN Metadata

Sell More Books with Better ISBN Metadata

August 2, 2017  •  Aerio Staff

Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...

Read MoreSocial Media: 4 Steps to Sell Books

Social Media: 4 Steps to Sell Books

August 9, 2017  •  Kristin Eastman, M.S.

If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."

Read MoreMaster how to successfully use social media

Social Media: A Book Sales Goldmine

Mar 15, 2017  •  Aerio Staff

Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...

Read MoreSupport March for Science and Buy Books

Support March for Science and Buy Books

April 19, 2017  •  Aerio Staff

Here at Aerio, we love books and we love Science. We’re proud to have March for Science integrate Aerio into their fundraising efforts, where 100% of the profits on each book sale will support the not-for-profit organization. Join the cause and consider buying books...

Read MoreThe Importance of a Website to Sell and Market Books

The Importance of a Website to Sell and Market Books

July 19, 2017  •  Aerio Staff

In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...

Read MoreThe Power of Promotions: How to Sell More Books Online

The Power of Promotions: How to Sell More Books Online

May 23, 2018  •  Aerio Staff

Using promotions to sell books is a great way to encourage book sales. The power of promo codes or discount codes lies in the eventual increased book sales you're going to make. But when does it make sense to use a promo code and what can it do for you?...

Read MoreThe Value of Free Book Samples

The Value of Free Book Samples

August 23, 2017  •  Aerio Staff

The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...

Read MoreWhy Book Publishers Should Sell Books Direct

Why Book Publishers Should Sell Books Direct

December 20, 2017  •  Aerio Staff

In a digital era fueled by endless advances in commerce and communication, publishers are finding more opportunities than ever to extend their sales. One of the fastest moving trends driving publisher profitability has been selling books direct to consumers...

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