August 16, 2017 • Kristin Eastman, M.S.
The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...Read More
May 10, 2017 • Aerio Staff
Marketing in the literary sphere has long been focused on B2B principles rather than B2C. However, recent years have seen big shifts in this attitude, leading publishers and authors alike to tailor marketing messages to those who will actually be reading, enjoying,...Read More
September 27, 2017 • Aerio Staff
Talk about a captured audience—trade shows and conferences offer publishers and authors tons of opportunities to sell and market their books. Why are these events so valuable? They offer exposure. And exposure can help you sell more books...Read More
June 13, 2018 • Aerio Staff
Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...Read More
November 8, 2017 • Aerio Staff
Publishers. It is time we had a chat. If you’re not giving your authors the support they need to sell more books, you are missing out on a ton of potential sales. The most successful publishers provide their authors with the tools and support they need to maximize book sales...Read More
February 28, 2018 • Aerio Staff
As individuals, not brands, authors are well-poised to capitalize on the growing popularity of podcasts. Hosting a podcast is a fairly simple and uniquely smart way for authors to promote and sell their books, and with a global surge in the number of podcast listeners, there’s no better time to tune in...
January 24, 2018 • Kristin Eastman, M.S.
Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...
February 21, 2018 • Kristin Eastman, M.S.
A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...
September 20, 2017 • Aerio Staff
You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...
April 5, 2017 • Aerio Staff
Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...Read More
July 12, 2017 • Aerio Staff
What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...
March 14, 2018 • Aerio Staff
Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...
July 11, 2018 • Aerio Staff
If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...Read More
August 2, 2017 • Aerio Staff
Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...Read More
August 9, 2017 • Kristin Eastman, M.S.
If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."Read More
Mar 15, 2017 • Aerio Staff
Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...Read More
April 19, 2017 • Aerio Staff
Here at Aerio, we love books and we love Science. We’re proud to have March for Science integrate Aerio into their fundraising efforts, where 100% of the profits on each book sale will support the not-for-profit organization. Join the cause and consider buying books...Read More
July 19, 2017 • Aerio Staff
In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...Read More
May 23, 2018 • Aerio Staff
Using promotions to sell books is a great way to encourage book sales. The power of promo codes or discount codes lies in the eventual increased book sales you're going to make. But when does it make sense to use a promo code and what can it do for you?...Read More
August 23, 2017 • Aerio Staff
The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...
December 20, 2017 • Aerio Staff
In a digital era fueled by endless advances in commerce and communication, publishers are finding more opportunities than ever to extend their sales. One of the fastest moving trends driving publisher profitability has been selling books direct to consumers...Read More