Blogs About Email Pre-pub Marketing

4 Book Marketing Tips to Engage Your Readers

4 Book Marketing Tips to Engage Your Readers

November 29, 2017  •  Aerio Staff

Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...

Read MoreBuilding Anticipation: 4 Ways to Market Your Book Before It’s Ready

Building Anticipation: 4 Ways to Market Your Book Before It’s Ready

May 17, 2017  •  Aerio Staff

Finishing a book is a big accomplishment. No matter the genre, style, or purpose, the time and effort it takes to transform a concept into reality is an achievement worthy of acclaim. Completing your final draft may feel like the last push before the finish line, but...

Read MoreHow to Use eBooks to Promote Your Next Book

How to Use eBooks to Promote Your Next Book

May 31, 2017  •  Aerio Staff

There are a lot of books out there. How do you stand out from the rest? How can authors and publishers promote their books in a simple way that won’t annihilate their budget? Give away ebooks. Now this isn’t to say just start handing out full ebooks like candy. eBooks...

Read MoreScary Book Marketing Mistakes Every Author Should Avoid

Scary Book Marketing Mistakes Every Author Should Avoid

October 24, 2018  •  Aerio Staff

Are you making scary book marketing mistakes? Don't fall for tricks of the trade that are just that - tricks. Knowing what you're doing wrong can help you learn the right way to market your book and increase sales...

Read MoreThe Benefits of eBook Giveaways

The Benefits of eBook Giveaways

April 12, 2017  •  Aerio Staff

Giving away free ebooks is a great way to increase sales, attract social media traffic, and build a loyal customer base. “What? You’re going to give me something I want at zero cost? No thank you sir/madam!” said no one ever. Who would of thought? When you give...

Read MoreThe Value of Free Book Samples

The Value of Free Book Samples

August 23, 2017  •  Aerio Staff

The concept of book samples as a promotional feature is far from new, providing a free chapter or a peek inside, offering an easy tool for potential buyers to better evaluate purchasing decisions. With a free chapter, those on the fence can sample tone, talent, and topic to decide if a book is worth the cover price...

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