August 15, 2018 • Aerio Staff
Digital marketing can be an all-hands-on-deck kind of operation, requiring you to wear many hats all at once. It requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. See these time management tips to help you succeed with digital marketing...
August 8, 2018 • Aerio Staff
Have your book marketing strategies got you down? You may have written a great book, had it professionally edited and designed, and maybe even built an email list. Now, you're wondering why you're not selling books. Improve your book selling strategy with these steps...Read More
August 1, 2018 • Aerio Staff
When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...Read More
July 25, 2018 • Aerio Staff
Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...
July 18, 2018 • Aerio Staff
Live events are excellent opportunities for you to get out there and promote your books. Live author events give readers more background on both author and book, help create buzz, and help you sell more books...
July 11, 2018 • Aerio Staff
If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...Read More
July 4, 2018 • Aerio Staff
See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...Read More
June 27, 2018 • Aerio Staff
Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...Read More
June 20, 2018 • Aerio Staff
Book reviews can make your books more discoverable in online searches, lend credibility to your book, and can affect the way Amazon recommends your book. Take advantage of book reviews by posting them on social media sites, including them in your email newsletters, and experimenting with video...Read More
June 13, 2018 • Aerio Staff
Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...Read More