August 15, 2018 • Aerio Staff
Digital marketing requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. This can make handling everything on your to-do list easier said than done, which is why saving time should be a top priority.
When you maximize your time, you make the most of the tools you have available, to generate the best possible return on investment. Follow these time management tips to help you run your business like a pro, while making the most of every moment in your day.
Before you get started for the day, take a few moments to rank your tasks from most important to least important. For example, maybe writing up that analysis of your A/B testing is critical, but sending out a new Twitter tweet can wait until noon.
Once you have your obligations in line, decide how much time you want to spend on each task, based on both priority and complexity. The A/B testing analysis is fairly complex, so you'll want to dedicate a few hours here, but sending tweets takes a matter of minutes. Once you have a schedule in place, do your best to stick to it; going off course could lead to a downward spiral of time lost.
Social media comes in a wealth of shapes and sizes, from the faithful standbys like Facebook, to the newer platforms like Snapchat. Many companies assume that a presence on all of them is an absolute requirement, but this is rarely the case. For most companies - particularly those that aren't global names with a large fan base to warrant an extended reach - too many profiles can be a detriment, not an advantage.
With digital marketing, your time and attention are divided. Instead of trying to focus on everything at once, it's important to hone in where it counts. Do your research on the common audience and demographic appeal of each site and choose carefully and accordingly. The less time you spend on sites that won't resonate with your target audience, the better.
When you create marketing content, what's your approach? Do you start writing fresh off the top of your head, or do you have a structure in place? If your answer is the former, it may be time to give another thought to how you approach your marketing efforts.
While much of your content will be brand new in concept, templates can shave hours off the time you normally invest in marketing tasks. Fixed templates that cover email marketing messages, content sent in Tweets, or even the general layout of a blog post can provide a direction from the start, helping to streamline the creative process in a way that saves both time and energy.
Some content marketing efforts, like stories about trending news events, can certainly pack a punch, but putting together content with a short shelf life can work against you when it comes to time management.
Instead of solely focusing on breaking news stories that will no longer add value in a few days or weeks, add evergreen content into the mix. As the name implies, evergreen content stays "green," or fresh, indefinitely, giving you an article, blog, or webpage that can stand the test of time. This extends the value of the time you invest in creating content; rather than being relevant for days or weeks, your work can be appreciated – and reused – for years to come.
In creating a digital marketing strategy that resonates, it's important to have goals in mind – and a reliable way to assess the success of those goals. For most marketers, this means metrics. If you're trying to drive more traffic, for example, you may want to look at things like total visits, total new sessions, and channel-specific traffic.
This is helpful to you in two ways; it provides an accurate picture of your marketing success, while also saving you time and effort. When you know what you're analyzing and what you're trying to accomplish, you'll be able to reduce the time spent on analytics. Rather than wasting hours poring over KPIs irrelevant to your goals, you can take a targeted approach to your analysis.
In a field where time is always short on hand, knowing how to make the most of what you have available matters. With a clear perspective of your goals, time-saving strategies, and a focused approach to social media and other marketing tools, it's possible to take effective strides in your marketing campaigns while achieving the most return on investment.