July 18, 2018 • Aerio Staff
Live events are excellent opportunities for you to get out there and
promote your books.
Live author events give readers more background on both author and book,
help create buzz, and help you
sell more books
Readers enjoy meeting authors in person, whether the author is a
best-selling favorite or an up-and-coming writer just stepping into the
world of publishing. Connections made at in-person events help readers feel
invested in your work and can increase your fan base for years to come.
So, how can you set yourself up for success at author signings and sell
more books? Read on.
Top Ways to Successfully Sell Your Books at Author Signings & Other
Well-known published authors tend to have an easier time getting people to
attend author signings at
, but indie authors can make it happen too. The key is to plan ahead to
ensure you have an
Get People to Show Up
Get Social. That means maintaining your online
presence and using your
to let your followers know when and where you'll be by using event
hashtags and geotags.
- Create event pages on
and Goodreads, and work with your venue coordinator to let their customers
know you're holding a book signing event at their place of business.
- Schedule social posts ahead of time with
social media automation tools
, to build up momentum and buzz. WordPress and other hosting sites allow
you to write blog entries ahead of time and schedule their posting in the
Work with your venue to create signage and, if possible,
about your live author event. Make sure your signage prominently
displays your face next to the book.
Distribute Flyers. Provide flyers and bookmarks your venue can hand out two weeks ahead
of your scheduled event.
Send Invitations. Mail and
invitations, then follow up a couple of days before your event.
Choose Timing. Timing is everything! You may want to hold your event as soon as you
publish, but consider having an author signing for your romance book
right before Valentine's Day, or hosting an author signing/cooking demo
for your latest cookbook just before the holiday season.
Create a Memorable Experience & Be Prepared to Sell
So! You've received 100 "Yes, I'll be there!" RSVPs on Facebook and even
more "Maybes," - great! BUT, it takes more than having people in the room
to sell books. The good news is, published authors have been holding
and author signing events long before you even started your book, and you
can learn from their success.
Craft your pitch and create follow-up materials. Plan what you're going to say to pique your audience's interest. Your pitch
- Information about yourself and your writing experience
- The inside scoop on what makes your book interesting and why people will
want to read it.
Create follow-up materials that include your contact information and where
readers can learn more about your book - and where to purchase additional
copies and future books.
- If you've written a children's book, consider teaming up with a local
YWCA or children's hospital.
- Have a charity spokesman at the event and let them speak for a few
minutes about the work they do and the importance of their charity.
- Invite attendees to purchase a second copy of your book for the charity.
- Host your book signing along with other authors / professionals somehow
related to your book, like a local chef for your cookbook.
Consider promotions, bundles, and discounts. Think about
such as a raffle for a gift basket that includes your book and related
goodies, or even extra copies of your book for gifting
to attendees. Offer discounts or bundled deals for people who show up and
purchase your book.
Collect contact information. Collect business cards or email addresses from attendees, but don't contact
them without their permission.
Connect author signings to larger industry events. Attach your author signing to larger events like writing and
. Author signings at book conference events (before, during, or after) are
typically quite successful when it comes to selling books; you've got your
reading audience built right in!
Author signings and other live events provide great opportunities for you
to get the word out about your book, introduce you to current and potential
fans, and help build valuable connections between you and your readers.
Plan your live book-signing event carefully, do everything you can to fill
seats, and don't just show up; create an event people will want to attend
and be glad they did. The bottom line is: Author signings sell books!