January 2, 2019 • Aerio Staff
It's a fact that ebook sales spike following the holidays and into the new year. Just think how many people will receive electronic reading devices for holiday gifts! Recipients of those devices will be looking for ebooks and may even have gift cards to help them load up on reading material after the holidays.
You can take advantage of this trend with specific ebook marketing strategies that can increase sales of your ebooks. Whether you have a long backlist or are getting ready for your first book launch, check out these ebook promotion ideas to get you started.
What's an Aerio ebook preview? It's an online sample of your ebook that has been customized to engage readers, capture leads and drive book sales.
Aerio makes it easy to create peek-inside previews for all your digital content. Simply choose which pages or chapters to include, and with just a few clicks your preview is ready to host and share to any online audience.
Here are a few benefits of Aerio ebook previews:
You can also share your preview link in relevant Facebook groups or online discussions, digital ads, through email marketing and newsletters – basically any online platform!
Your overall marketing strategy should include the use of ebook previews. Sharing your digital content or even giving some of it away can go a long way toward boosting your book sales and increasing your profit margin.
You should also consider making the most of your ebooks to increase sales of your paperbacks, audiobooks, special editions, and hard cover books. Here are some additional tips on how to make the most of your ebooks:
Aerio makes ebook giveaways easy, with customizable settings allowing your ebooks to be downloaded free-of-charge. You can also create unique promo codes to share with your audience, which when applied at checkout will zero out the cost of the ebook.
Be thoughtful when considering what content to give away. New authors might want to offer a free special edition of their first book to gain a reading audience, while publishers trying to promote a new book in an established series might simply give away a free chapter.
Aerio allows you to discount ebooks down to $2.99 and make up to 85% off of every ebook sale! In today's ever-evolving sales markets, flash sales should be part of your overall marketing strategy.
Remember, your peek-inside previews are purchase-enabled; when readers see your visually dynamic content, they’ll be more likely to make a purchase at that moment!
With Aerio, you can link your ebooks to other available formats within the Aerio catalog, allowing you to sell each format direct-to-consumer. You can also link to your print books and audiobooks available through outside retailers like Amazon, IndieBound, Barnes & Noble, etc. By offering your book in as many formats as possible, you can maximize exposure and increase sales!
Use ebooks to entice pre-orders. Did you know Aerio allows you to capture a sale even if your entire book is not published yet? Just upload an .epub file of the first few chapters and share as a preview to drum up excitement and pique the interest of readers, retailers, and others. Then, use Aerio to capture the pre-order sale!
Pre-orders are a great way to garner interest in your book as well as your author brand. Plus, pre-orders count toward release-date sales which can increase your sales ranking when you do finish and publish your book.
Now that you know how to use ebooks and ebook previews to increase book sales, you might be wondering how to promote ebooks themselves. That brings us back to your initial sales and book marketing strategy, which includes:
Understanding how books sell
Being realistic with your sales expectations
Evaluating your marketing plan
Knowing how readers shop
Another strategy you can use to drive readers to your ebook previews and other books is to utilize content marketing.
Content marketing involves maintaining your author brand and promoting your books by publishing ancillary content that is related to your books. It's that simple. Anything you publish about yourself and your work enhances your brand and inadvertently promotes your books. A few examples:
Participate in guest blogging and online discussion about topics related to your book.
Write book reviews for books in the same genre as yours.
Collaborate with other authors online anywhere you can.
Your marketing efforts should lead to sales; use your ebooks to further those efforts and increase sales. After all, ebook previews and promotions lead to ebook sales, which can lead to sales of print books and audiobooks.
If you don't know how to promote ebooks, take advantage of the free advice and tools offered by the Aerio Blog. Ring in the new year with ebook promotion ideas and sell more books!