June 20, 2018 • Aerio Staff
Do you want to sell more books? Do you need help finding book marketing
ideas? Consider book reviews.
Getting and promoting book reviews, whether you pay for them or get them
organically, can really boost your book sales.
Why are reviews important to selling books?
If reviews aren't already part of your
book marketing plan
, you might want to rethink your marketing strategy. Here's why reviews are
Reviews help your book be more discoverable
, which helps with sales. Every time your book is mentioned online, it
becomes more discoverable to future online searches. Plus, book reviews
include other helpful discoverable/searchable information - like your
name! - that helps push your book toward the top of online searches.
Reviews make your book appear more credible.
When potential readers (think buyers!) see that your book has received
a lot of reviews, they see that lots of people are reading it. This
lends more credibility to your work and can be just the thing that
leads readers to press the "buy now" button.
Reviews factor into Amazon’s algorithm
, which determines how much they’re willing to recommend your book.
You've undoubtedly heard about the mysterious algorithm and few people
know exactly how it works. But you know that it does and that it
matters when it's time to sell your books. If your book has a lot of
verified reviews, your book is more likely to appeal to potential
buyers. Thanks to the algorithm, reviews help sell books.
How do I go about soliciting book reviews?
So now that you understand why reviews are crucial to increasing sales, how
do you get them?
including friends, family, and fans. The old adage is true: It never
hurts to ask!
- Ask online and offline book clubs. Have a contest or even host a
book giveaway campaign
. Many book clubs only read books that are available at minimal or no cost.
Make yours easily available in exchange for online reviews.
Research & Pitch
- Research and pitch top reviewers on Amazon. Take the time to see what
kinds of books several top reviewers are reading, reviewing, and rating
highly. Pitch those who enjoy reading books in your genre or those that
have similar themes.
Research and pitch top
and influencers related to your book. Follow and interact with bloggers
and professionals who work in fields related to your book. If you've
written a biography of your grandmother who became a famous cook, reach
out to foodie bloggers and chefs who have an
. Comment and compliment on their blogs and become familiar with their
readers. Their followers are your
- Review other books. Get your name out there as a reviewer yourself.
Solicit and offer peer-to-peer reviews and don't be afraid to approach any
website that sells books online
How do I incorporate reviews into my book marketing strategy?
Whether you hire
services or learn how to
promote a book for free
, you must have a solid book marketing plan. Book reviews can be a helpful
part of that strategy if you know how to use them. Try the following tips:
Add reviews into your
website. Offer book promotions at the end of each review. Keep in mind that
your website has to have well-written, fresh content all the time for
people to keep coming back to it.
Take into account the formats of each review. Select headlines and bite-size chunks to highlight, and use bold-type
and bullet points that people want to scan through.
Incorporate reviews into your
social media strategy. Share, share, share those positive reviews! Provide links and use
engaging images in your posts and comments. Interact with reviewers and
show your gratitude by thanking, tagging, and following reviewers.
to include prominent reviews. After your book has been selling awhile, you're bound to have some
great reviews racked up. Add them to your book's back pages, covers,
and electronic files. It's ok to let reviewers brag up your work!
Try to combine
with your book promotion ideas. Record yourself reading reviews and thanking the reviewer, and/or ask
reviewers to record their own reviews. Then post and share in as many
places as possible including your website, their website,
, YouTube, etc.
Share reviews in your
email marketing strategy. Include snippets of the best reviews and links to longer reviews when
you send out your email
. Track your newsletters to see which reviews get read and where. Use
that information to your advantage by spending your time (or money) on
sites where your reviews are read and discussed.
Book reviews can make your books more discoverable in online searches, lend
credibility to your book, and can affect the way Amazon recommends your
book. Take advantage of book reviews by posting them on social media sites,
including them in your email newsletters, and experimenting with video to
highlight the best ones. Then - share everywhere! You've probably already
seen reviews of your books online and elsewhere. Let them help you sell