August 1, 2018 • Aerio Staff
This post was updated on August 3rd, 2020
When you have a captivated audience rallying around your message, they expect things from you and trust you will not lead them astray. Sounds like a lot of responsibility. But with great responsibility, comes great opportunity…especially in today's reality.
With the recent changes to consumer book-buying habits, we’ve seen a complete shift almost exclusive to online sales. And with those readers shifting their buying from beloved retail stores, they are looking for personal voices to help identify their next reads.
Influencers who sell books have the unique opportunity to turn responsibility into retail revenue, and at the same time, fulfill one of their core objectives—connecting their audience with valued content.
So first things first - are you an influencer?
If you answered “yes” to the above questions, you are indeed an influencer and can benefit from selling books online.
Now, however you choose to position yourself as an influencer - whether you’re a bird watching expert, a fashion blogger, or a craft beer enthusiast - part of your role is providing your audience with value. Most often, this value manifests itself as content. If you can attach that content to something with a monetary value, like a book for sale on your website, you can turn your loyal audience into a consistent revenue stream.
The great thing about books—in the realm of influencer marketing—is they’re a content double-dip. Your content sends a valuable message about a book, which is also content. Two value-add pieces for your followers; one simple way to earn money for you.
People trust you as an influencer. You’ve made a direct connection between two pieces of relevant content your audience wants and needs. Capitalize off that relationship by offering them a trusted location to make a purchase online.
This type of native commerce can work for any type of influencer, and do wonders for your image.
At many times, influencers play dual roles as thought-leaders and marketers. When you combine your marketing efforts with direct sales, you’re connecting your audience to valued goods via relevant content. Native commerce such as this, executed with insight, creates a positive user experience through simplicity and ease.
All of this points towards improving your image as an influencer—connecting your audience with great content, providing them with a superior online shopping experience, and nurturing relations by learning more about them as people.