June 27, 2018 • Aerio Staff
Your social media profile is high-value real estate on each social media
Creating and optimizing your profiles is your first step towards
engaging and growing your audience
on today's most popular social platforms.
If you maintain a presence on more than one channel, it’s important to keep
certain elements consistent across platforms, to help with discoverability
and establish trust. Below are tips on how to optimize your profile across
each social media platform, to best use that space to showcase your brand.
Tips to Optimize Your Profiles Across Social Media Platforms
There are basic branding elements you can choose across social media
platforms, that can make it easier for people to find and engage with your
page. For example, when you use the same profile picture across platforms,
it is easier for your followers from one channel to recognize your profile
on other channels. However, be aware that each platform reaches
different audiences. In some cases, you may choose to vary certain elements of your profile.
Just make sure variations are an intentional, audience-specific choice
rather than a branding mistake.
Some elements to develop for use across multiple platforms include:
: Most social media platforms use a square (sometimes cropped to a
circle) as your profile picture. Pay attention to the recommended image
dimensions for each social platform. Brands often use their logo as the
main profile picture, while individual influencers, thought leaders, or
professionals use a flattering headshot.
Your Handle / Username
: When possible, use consistent usernames across profiles. The best
username reflects both your brand name and your URL. This isn't always
possible for well-established platforms; however, you may be able to
purchase a username if someone already holds it. If you can't use a
consistent name across all platforms, choose a name you can use on most
and keep any other names as similar as possible.
Cover Photo / Hero Image
: Be aware, each platform has specifically recommended aspect ratios.
Use the correct ratio for each platform so you have better control over
the way your image appears. The general design including colors, use of
logos and images should be the same across platforms.
"About Me" or Bio Text
: Keep the tone & phrasing consistent across platforms to reinforce
your brand. However, each platform allows different word and character
counts, so feel free to elaborate or condense where possible to
maximize the space.
indexes major social media platform profiles, so your profile is an
excellent opportunity to implement your most important SEO keywords and
Your Website Link
: All major social media platforms offer the opportunity to link to
website. If you don't have a website, consider using this space to link to one
of your strongest social channels.
: You can benefit from including your location information as that
makes it easier for local customers to find your profile and see your
: Some channels offer the opportunity to link to your other social
media profiles. Whenever possible, take this opportunity as it helps
deepen your connection with your audience who may choose to follow your
brand on other platforms.
and YouTube both offer the opportunity to share links to other social
Optimizing your social media profiles makes it easier for your customers to
find you online. Creating a welcoming feed is essential, as it helps establish trust
between you and your followers, and gives them a reason to engage with your
other online platforms. In Part 2 of this blog post series, we’ll share
tips on how to best tailor your approach and optimize your profile for some
of the most popular platforms today - Twitter, Instagram, Facebook and