October 18, 2017 • Aerio Staff
By being active on different social media channels, authors and publishers can work to grow their audience and build stronger relationships with fans and potential readers.
But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features, but it’s important to know what you’re looking for before shopping for the right tool.
Here are just a few of the features that social media tools offer:
Scheduling is one of the most popular features for those looking for a social media automation tool. This feature allows you to schedule your social media posts ahead of time, helping you save time and hassle throughout the week. Many tools will allow you to post across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Some tools will even tell you the most opportune times to post content based on the habits of your followers.
Social listening is an important part of maintaining your social media presence. By listening to what others are saying on various social media platforms, you can better understand what your target audience cares about and even join the conversation yourself. Many social media automation tools allow you to follow important hashtags or keywords to monitor online conversations that may impact your followers. This can help you identify trending topics and improve engagement across platforms.
The social aspect of social media means that you need to do more than just post updates and share content on your social media pages if you want to grow your audience. Engagement is vital to building a community of loyal followers who will share your content and promote your work. Some social media tools make it easy for you to engage with followers across social media platforms right from one convenient dashboard. This cuts down on the time it takes to move between different social media platforms and makes it easier to respond to your followers and follow up on conversations.
Social media analytics allow you to see how well your social media content is performing to better optimize your posts and adjust your social media marketing strategy. Social media tools that provide analytics capabilities make it easy for you to track your progress and determine which types of posts and content resonate best with your audience. This information allows you to improve your reach and engagement while maximizing your social media budget.
Not every social media automation platform will offer every feature mentioned above. Some platforms focus more on scheduling, while others provide a comprehensive menu of features for the right price. The key to finding the right social media tool for you is considering which of these features is most important and finding a tool that fits within your social media marketing budget.