April 12, 2017 • Aerio Staff
“What? You’re going to give me something I want at zero cost? No thank you sir/madam!” said no one ever. Who would of thought? When you give people free stuff, the majority of the time, it generates a positive response
While it may seem counterintuitive, doling out free products is an excellent way to increase sales. On top of improving your bottom line, giveaways are also a great way to create brand loyalty. This works for businesses of all kinds, from local coffee shops to big box retailers. It also works for publishers and authors who want to sell ebooks with Aerio.
Selling ebooks with Aerio has plenty of advantages. One of those is having complete control of your sales, meaning: if you want to hook people up with free ebooks, then by all means, do so. Here are a few reasons we think you should:
On the surface, a business strategy that involves giving things away, may seem like a fast-track to Bankrupt City. A deeper examination done by Time showed that freebies can actually generate more profits. They pointed to three specific ways this can happen:
Giveaways can also help improve your brand, win customers, and influence them (wink wink). Especially giveaways managed on social media platforms like Facebook and Twitter.
Because of the social nature of social media, a modest giveaway can quickly turn into a viral sensation. Next thing you know, the internet is abuzz with people talking about a book seller, author or publisher who is literally giving ebooks away, and how hip and generous they are.
One free ebook is a small sacrifice for the influx of web traffic to your social media pages, website, or other online channels.
Don’t just start giving titles away willy-nilly. Like most sales and marketing strategies, you’ll want to create a plan. This two-pronged attack should get you going in the right direction:
It’s perfectly OK to give an ebook away straight up, but make sure there is something that draws the reader back to you.
Once you have the above elements nailed down, get the word out:
There are a couple ways Aerio can help you plan and execute a phenomenally successful giveaway into your marketing strategy. The examples below offer some good places to start:
Create a Supplement
Offer a free ebook to supplement a bestselling backlist title—generate renewed interest and reach a new audience.
A popular series launching its next amazing installment? Use that momentum to your advantage. Offer the first title in the series as a free giveaway to promote the book about to launch. Make a fan of the series and you’ve all but guaranteed subsequent sales.
Tease an Upcoming Release
Create a free ebook sample chapter for an upcoming book release—increase awareness and build anticipation.
When you have the freedom and flexibility that comes with managing your own ebook sales, you can reap the bigtime benefits of ebooks giveaways. Aerio offers that desired level of control to booksellers, publishers, authors, and anyone else who wants to sell ebooks online.