May 24, 2017 • Aerio Staff
Why Email Marketing?
Email is a constant part of our lives. According to a study done by The Relevancy Group, 66% of people who shop online check their email multiple times throughout the day.
Email goes with us everywhere. A collection of statistics on eMailMonday.com forecasted that mobile emails account for up to 70% of email openings.
These stats along with countless others prove that email marketing is still viable and still important. And if you are looking for a way to increase book sales, email marketing is something you should be doing.
Aside from being an easy way to communicate with a captivated audience, email marketing offers a good deal of customer analytics.
Most everything in an email is trackable. Sure, that sounds a bit Big Brother, but by looking at opens and clicks you can learn all sorts of things about your customer base and their behavior, such as:
In some cases, customers may care more about new books, while others may want to hear about up-and-coming authors, and they all love to know about ebook giveaways.
Email marketing isn’t all about pandering your products, but a learning opportunity too. Use email marketing to get to know your customers, find common ground, and create a bigger conversation.
So how do you start conversing?
First you need to get an invitation. That begins with building an email list.
If you want to be a real go-getter, you can start building your email list before you even have an online bookstore.
Establish report with these these segments, by offering them valuable information. You may not have a store set up yet, but you can still give them value-add info like:
The key is to be upfront and let them know you have valuable information you’d like to share.
Whatever you do, make sure you have permission and clearly express the value you offer.