January 31, 2018 • Aerio Staff
But building a productive, mutually beneficial relationship with them takes trust. And nothing says I trust you more than when they freely offer-up their contact information on a lead-generating form.
Advertising on Facebook is a simple way to capture more leads and open a pathway to building that coveted consumer trust.
While Facebook is a great platform for connecting with your audience, don’t confuse gaining a following with capturing leads. Just because I like you doesn’t mean I trust you. It may sound harsh, but it’s a reality of marketing on every social media platform.
Successful marketing on social media—on all channels—is about relationships. Customers have more choices, and therefore, more control than ever before. If you want to get traction from your lead generation ads, they need to establish value and credibility. Once you do this, you gain their trust, which is what moves the relationship forward.
Facebook’s robust advertising capabilities provide a simple avenue to establishing that trust, making it a necessary part of your overall marketing campaign.
Facebook was one of the first social media platforms to offer advertising and boasts a rate of 4 billion monthly visits, making it easily one of the best social media advertising options. Plus, it offers extended functions that makes the whole process more efficient, like:
How to Create a Facebook Lead Ad
You can find a ton of resources on Facebook, and elsewhere, that cover best practices for creating Facebook lead generation ads. That in itself can be an entire article, so here is a high-level overview:
First you will want to gather your ad materials. Facebook lead gen ads have three key elements:
Facebook Ad Execution
Once you have your materials in place, it’s time to create your ad with the following steps:
Once you’ve captured your leads, move them into your email marketing platform and you can start planning that perfect email campaign to nurture that relationship.
Facebook is great for building brand recognition and breaking the ice with your book audience, but social media alone is not going to get the conversions you need to maximize online sales. According to an article from McKinsey & Company, email is 40 times more successful in generating conversions than social media.
Make sure you are utilizing the right tools for the right purpose. Use Facebook to kick-off the conversation and collect leads. Then use those leads for email marketing and move them forward in their journey towards a purchase. For email marketing tips to get started, click here.