April 26, 2017 • Aerio Staff
A few stats we garnered from a survey done by comScore and data we found at BigCommerce.com, you may find interesting:
Since it is the easier of the two to implement, we’ll cover why you need to create a blog to sell more books first.
Your blog is your stage. It’s not a soapbox, but an opportunity for you to provide potential customers with valuable content at no cost. This valuable content can cover a wide range of topics from products to author interviews to interesting industry news to fun insights
A blog is one of the most valuable assets in your book marketing tool bag:
Which leads us to our next topic…
Building your own website may sound like a huge undertaking, but in reality there are plenty of platforms that make creating a website fairly simple. True, it will take a little more time and effort than maintaining a blog, but the returns are definitely worthwhile.
Take a look at the most successful retailers—the brands you shop most—and you will notice a common thread…they all have a website.
The importance of these websites?
Because shopping online has become such an ingrained part of the consumer experience, there are tons of services that make creating a blog or website simple. Such tools usually require little to no coding experience.
Your book marketing strategy doesn’t need a 10-point plan and a 500-word mission statement. You’re not Apple or Coca-Cola.
Do however, take a note from the people who sell books online best, like Barnes & Noble or Powell’s Books. Sure, they have billion-dollar marketing and advertising budgets, but you’d be surprised how much traction you can get from a small investment in a blog and website.