Blogs About Digital Marketing

4 Book Marketing Tips to Engage Your Readers

4 Book Marketing Tips to Engage Your Readers

November 29, 2017  •  Aerio Staff

Converting and keeping readers engaged is a lot like a relationship. Just going through the motions with your book audience won’t get you very far. If you want to take things to the next level with your book marketing, you need to master the art of engaged marketing...

Read More4 Simple Ways to Improve Your Book Selling Strategy

4 Simple Ways to Improve Your Book Selling Strategy

August 8, 2018  •  Aerio Staff

Have your book marketing strategies got you down? You may have written a great book, had it professionally edited and designed, and maybe even built an email list. Now, you're wondering why you're not selling books. Improve your book selling strategy with these steps...

Read More5 Time Management Tips to Help You Succeed with Digital Marketing

5 Time Management Tips to Help You Succeed with Digital Marketing

August 15, 2018  •  Aerio Staff

Digital marketing can be an all-hands-on-deck kind of operation, requiring you to wear many hats all at once. It requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. See these time management tips to help you succeed with digital marketing...

Read More5 Ways to Identify Your Book Audience & Start Marketing

5 Ways to Identify Your Book Audience & Start Marketing

May 9, 2018  •  Aerio Staff

Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...

Read MoreA Call to Action for Calls-to-Action

A Call to Action for Calls-to-Action

October 25, 2017  •  Aerio Staff

Calls-to-action, often referred to as CTAs, are a vital component of every marketing, promotion, and advertising campaign. Calls-to-action come in a variety of forms, but whatever form they take, a call-to-action compels the customer to do something—to take action...

Read MoreAdd Fireworks to Your Digital Marketing Campaigns with Great Content

Add Fireworks to Your Digital Marketing Campaigns with Great Content

July 4, 2018  •  Aerio Staff

See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...

Read MoreBook Marketing in a Digital World: How Analytics & Tracking Help

Book Marketing in a Digital World: How Analytics & Tracking Help

February 7, 2018  •  Aerio Staff

Why are analytics necessary? For book marketers & publishers that are not analysts, digital marketing analytics can sound intimidating. But analytics can be incredibly useful – even for those of us who don’t dabble in data science...

Read MoreCreate Engaging Videos for Social Media Platforms

Create Engaging Videos for Social Media Platforms

March 7, 2018  •  Aerio Staff

Imagine you are scrolling through your social media feed, past a sea of words and pictures, when suddenly a flash of motion catches your eye. Before you know it, you’ve watched a short social media video of a mischievous cat or how to make an avocado kale smoothie. Your experience demonstrates the power of social video...

Read MoreEffective Email Marketing Strategies for Authors

Effective Email Marketing Strategies for Authors

January 3, 2018  •  Aerio Staff

A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...

Read MoreEngage & Grow Your Audience: Social Media Strategies You Need to Know

Engage & Grow Your Audience: Social Media Strategies You Need to Know

June 6, 2018  •  Aerio Staff

You invested hours into creating relevant content and optimizing your social media profiles, yet you’re just not seeing the results you expected. Your content is not reaching enough people or the right people. Does this sound familiar? If so, try the following techniques to engage and grow your audience...

Read MoreGrow Your Online Book Sales with Google Analytics, Part 1

Grow Your Online Book Sales with Google Analytics, Part 1

November 15, 2017  •  Aerio Staff

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

Read MoreGrow Your Online Book Sales with Google Analytics, Part 2

Grow Your Online Book Sales with Google Analytics, Part 2

December 13, 2017  •  Aerio Staff

In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...

Read MoreHow to Build Your Author Platform in a Digital World

How to Build Your Author Platform in a Digital World

May 16, 2018  •  Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

Read MoreHow to Optimize Your Social Media Profiles: Part 1

How to Optimize Your Social Media Profiles: Part 1

June 27, 2018  •  Aerio Staff

Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...

Read MoreHow to Optimize Your Social Media Profiles: Part 2

How to Optimize Your Social Media Profiles: Part 2

July 25, 2018  •  Aerio Staff

Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...

Read MoreLove Your Readers? Show it with These Giveaway & Promotion Ideas

Love Your Readers? Show it with These Giveaway & Promotion Ideas

February 14, 2018  •  Aerio Staff

Love is in the air and it’s the perfect time to show your readers how much they mean to you with some heartfelt book swag. This Valentine’s Day, instead of doling out heart shaped “candies”, try these book promotion ideas that are sure to score you a second date with your book audience...

Read MorePromote Your Book on a Budget and Save Some Green

Promote Your Book on a Budget and Save Some Green

March 14, 2018  •  Aerio Staff

Feel like you need a pot of gold to promote your book? Well wouldn't you know? It’s your lucky day!
No, we aren’t sending you a check. But we are going to share some book marketing tips that will help you feel like a lucky leprechaun when promoting your book on a budget...

Read MoreThe Power of Promotions: How to Sell More Books Online

The Power of Promotions: How to Sell More Books Online

May 23, 2018  •  Aerio Staff

Using promotions to sell books is a great way to encourage book sales. The power of promo codes or discount codes lies in the eventual increased book sales you're going to make. But when does it make sense to use a promo code and what can it do for you?...

Read MoreTips for Creating an Author Newsletter

Tips for Creating an Author Newsletter

April 11, 2018  •  Aerio Staff

You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...

Read MoreTips on Creating a Publisher Email Newsletter & Increasing Book Sales

Tips on Creating a Publisher Email Newsletter & Increasing Book Sales

December 27, 2017  •  Aerio Staff

If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...

Read MoreTips on Real-Time Event Digital Marketing

Tips on Real-Time Event Digital Marketing

March 28, 2018  •  Aerio Staff

Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...

Read MoreTrends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

Trends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

October 4, 2017  •  Aerio Staff

How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...

Read MoreUse Facebook Lead Ads to Expand Your Book Marketing

Use Facebook Lead Ads to Expand Your Book Marketing

January 31, 2018  •  Aerio Staff

Your ideal book audience is out there. But building a productive, mutually beneficial relationship with them takes trust. And nothing says I trust you more than when they freely offer-up their contact information on a lead-generating form...

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