June 16, 2020 • Aerio Staff
In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...Read More
May 3, 2017 • Aerio Staff
Email marketing is so important for selling books, but is often overlooked. In determining the most effective ways to reach customers and cultivate new readerships, publishers are facing unique challenges today. But actually, digital marketing has opened doors for...Read More
September 5, 2018 • Aerio Staff
Today’s consumers are over uninspired, salesy content. Offer an improved customer experience through personalized marketing, and create messages that resonate with your audience and deepen your connection to them. Implement personalization into your email marketing with these 4 steps…Read More
May 9, 2018 • Aerio Staff
Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...
August 30, 2017 • Aerio Staff
Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...Read More
November 22, 2017 • Aerio Staff
As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...Read More
July 4, 2018 • Aerio Staff
See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...Read More
January 3, 2018 • Aerio Staff
A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...Read More
July 5, 2017 • Aerio Staff
In an earlier post we discussed the importance of email marketing for publishers. Now we’d like to discuss execution of your email marketing campaign. This post will cover the types of emails you should send and offer a few email marketing best practices...Read More
January 16, 2019 • Aerio Staff
There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...Read More
October 24, 2018 • Aerio Staff
Are you making scary book marketing mistakes? Don't fall for tricks of the trade that are just that - tricks. Knowing what you're doing wrong can help you learn the right way to market your book and increase sales...Read More
May 24, 2017 • Aerio Staff
Amongst the hundreds of marketing channels at a publisher’s disposal—from tweets to pay-per-click campaigns—email remains one of your most effective ways to communicate with customers, promote your books, and keep readers informed. Why Email Marketing? Email is...Read More
April 11, 2018 • Aerio Staff
You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...
December 27, 2017 • Aerio Staff
If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...
August 5, 2020 • Aerio Staff
The Pandemic has severely challenged the brick and mortar book channels we are all used to. However, we’ve seen authors, publishers and booksellers who can reach consumers directly have been able to carry on, often with good results. Having a robust email program allows you to directly reach and engage readers, resulting in not only weathering the current storm, but thriving...Read More
October 4, 2017 • Aerio Staff
How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...