Blogs About Email Marketing

3 Ways to Build Your Email Marketing List Organically

3 Ways to Build Your Email Marketing List Organically

May 3, 2017  •  Aerio Staff

Email marketing is so important for selling books, but is often overlooked. In determining the most effective ways to reach customers and cultivate new readerships, publishers are facing unique challenges today. But actually, digital marketing has opened doors for...

Read More4 Simple Steps to Personalized Email Marketing Campaigns

4 Simple Steps to Personalized Email Marketing Campaigns

September 5, 2018  •  Aerio Staff

Today’s consumers are over uninspired, salesy content. Offer an improved customer experience through personalized marketing, and create messages that resonate with your audience and deepen your connection to them. Implement personalization into your email marketing with these 4 steps…

Read More5 Ways to Identify Your Book Audience & Start Marketing

5 Ways to Identify Your Book Audience & Start Marketing

May 9, 2018  •  Aerio Staff

Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...

Read More6 Ways to Choose Your Email Marketing Platform

6 Ways to Choose Your Email Marketing Platform

August 30, 2017  •  Aerio Staff

Email marketing is so important to successfully selling books. It's an integral part of inbound marketing that retains a more personalized element compared to other methods like social media. For example, people who subscribe to your emails show more investment in you than someone who just likes a post on Facebook or Twitter...

Read More7 Ways Authors & Publishers Can Create Targeted Email Lists

7 Ways Authors & Publishers Can Create Targeted Email Lists

November 22, 2017  •  Aerio Staff

As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...

Read MoreAdd Fireworks to Your Digital Marketing Campaigns with Great Content

Add Fireworks to Your Digital Marketing Campaigns with Great Content

July 4, 2018  •  Aerio Staff

See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...

Read MoreEffective Email Marketing Strategies for Authors

Effective Email Marketing Strategies for Authors

January 3, 2018  •  Aerio Staff

A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...

Read MoreEmail Marketing Tips for Booksellers

Email Marketing Tips for Booksellers

July 5, 2017  •  Aerio Staff

In an earlier post we discussed the importance of email marketing for publishers. Now we’d like to discuss execution of your email marketing campaign. This post will cover the types of emails you should send and offer a few email marketing best practices...

Read MoreHow to Build Your Author Platform in a Digital World

How to Build Your Author Platform in a Digital World

May 16, 2018  •  Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

Read MoreThe Importance of Email Marketing for Publishers

The Importance of Email Marketing for Publishers

May 24, 2017  •  Aerio Staff

Amongst the hundreds of marketing channels at a publisher’s disposal—from tweets to pay-per-click campaigns—email remains one of your most effective ways to communicate with customers, promote your books, and keep readers informed. Why Email Marketing? Email is...

Read MoreTips for Creating an Author Newsletter

Tips for Creating an Author Newsletter

April 11, 2018  •  Aerio Staff

You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...

Read MoreTips on Creating a Publisher Email Newsletter & Increasing Book Sales

Tips on Creating a Publisher Email Newsletter & Increasing Book Sales

December 27, 2017  •  Aerio Staff

If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...

Read MoreTrends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

Trends in Digital Marketing: How Mobile Has Changed the Email Marketing Game

October 4, 2017  •  Aerio Staff

How has the explosive growth of mobile changed email marketing? According to a recent study by Deloitte, 43% of consumers check their phones within five minutes of waking up. And throughout the day we continue to check our phones about ohhhhh, 47 TIMES!...

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