July 12, 2017 • Aerio Staff
What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...
June 14, 2017 • Aerio Staff
Do you remember that old Wendy’s ad, the one with the three old women commenting on a massive hamburger bun, then lifting the top slice only to find a teeny-tiny beef patty? Eventually, one of the sweet old women asks “Where’s the beef?”...Read More
January 10, 2018 • Nick Ruffilo
Half of internet users spend 50% of their time on social media sites. That means people are discovering content more and more through social sharing, rather than a regular search engine. It’s more important now than ever how social media sites are displaying your book content to consumers...
August 2, 2017 • Aerio Staff
Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...Read More
September 26, 2018 • Jessica Johns
Incorporating SEO keyword tools into your book marketing strategy is a vital part of improving SEO. Getting to know keyword tools and strategies can help you understand how consumers search for books, their favorite authors, and related topics. See tips on how you can incorporate these keywords in your book title data, author blog and social media marketing to expand your reach online...Read More