Blogs About Social Media
3 Social Media Book Marketing Mistakes
Mar 22, 2017 • Aerio Staff
You can win big selling books on social media, and you can flop big. Here are a few ways not to flop. Any savvy online retailer will tell you marketing your books on social media is a must. You have a huge captivated audience. A lot of freedom. Plenty of ways to...
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3 Steps to Building Your Author Platform in a Digital World
June 16, 2020 • Aerio Staff
In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...
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5 Best Social Media Tools for Authors & Publishers
November 1, 2017 • Aerio Staff
Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...
5 Time Management Tips to Help You Succeed with Digital Marketing
August 15, 2018 • Aerio Staff
Digital marketing can be an all-hands-on-deck kind of operation, requiring you to wear many hats all at once. It requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. See these time management tips to help you succeed with digital marketing...
7 Steps to Build Your Author Brand & Sell More Books
November 7th, 2018 • Aerio Staff
Your author brand is a major factor when it comes to book marketing. Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books...
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Boost Your Book Marketing with Twitter Analytics
Jun 7, 2017 • Aerio Staff
In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...
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Create Engaging Videos for Social Media Platforms
March 7, 2018 • Aerio Staff
Imagine you are scrolling through your social media feed, past a sea of words and pictures, when suddenly a flash of motion catches your eye. Before you know it, you’ve watched a short social media video of a mischievous cat or how to make an avocado kale smoothie. Your experience demonstrates the power of social video...
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Engage & Grow Your Audience: Social Media Strategies You Need to Know
June 6, 2018 • Aerio Staff
You invested hours into creating relevant content and optimizing your social media profiles, yet you’re just not seeing the results you expected. Your content is not reaching enough people or the right people. Does this sound familiar? If so, try the following techniques to engage and grow your audience...
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How Influencers Can Make Money & Offer Value by Selling Books Online
August 1, 2018 • Aerio Staff
When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...
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How to Optimize Your Social Media Profiles: Part 1
June 27, 2018 • Aerio Staff
Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...
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How to Optimize Your Social Media Profiles: Part 2
July 25, 2018 • Aerio Staff
Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...
How to Use Facebook Boosted Posts to Help You Sell Books
August 22, 2018 • Aerio Staff
Do your Facebook posts usually reach just a portion of your page followers? One way to expand your reach, while promoting your books & your brand, is to develop a strong Facebook boosting strategy. Boosting a Facebook post helps you reach more of your readers, as well as reach new audiences...
How to Use Facebook Live to Sell & Market Books
September 20, 2017 • Aerio Staff
You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...
How to Use Social Media Automation Tools
October 18, 2017 • Aerio Staff
In today’s digital marketplace one of the best ways to get the word out about your new book is through social media. But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features...
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How to Use Social Media to Drive Sales
April 5, 2017 • Aerio Staff
Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...
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Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams
September 18, 2020 • Aerio Staff
The holiday book selling season is coming. As consumers continue to buy books online, having a strong digital sales and marketing strategy has never been more important for holiday success. In this part 1 series, we’ll discuss the important of marketing and selling in social streams, as well as...
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Promote Your Book with Meta Tags for Social Sharing
January 10, 2018 • Nick Ruffilo
Half of internet users spend 50% of their time on social media sites. That means people are discovering content more and more through social sharing, rather than a regular search engine. It’s more important now than ever how social media sites are displaying your book content to consumers...
Social Media Advertising: A Basic Overview
September 13, 2017 • Aerio Staff
You’re using your social media accounts to promote and sell your books, and that is great! But have you looked at other ways social media can help boost sales, outside of your own profiles and pages? Social media advertising is a great way to expand your reach and build more conversions from the outside-in...
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Social Media: 4 Steps to Sell Books
August 9, 2017 • Kristin Eastman, M.S.
If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."
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Social Media: A Book Sales Goldmine
Mar 15, 2017 • Aerio Staff
Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...
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The Social Media Rule of Thirds: A How to Guide
March 29, 2017 • Aerio Staff
Three social media best practices to ensure a well-rounded marketing strategy that generates positive results. In an earlier blog post we covered a few things to avoid when selling books on social media. Now we’d like to introduce some handy principles of social media...
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The Visual Content Creation Tools Your Audience will Love
August 29, 2018 • Aerio Staff
Content marketing is a big part of running a successful business, and the right content creation tools can make or break your marketing campaigns. Use these content creation apps to turn content ideas into stunning visuals, improving the caliber and quality of what you have to offer...
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Tips on Real-Time Event Digital Marketing
March 28, 2018 • Aerio Staff
Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...
Use Facebook Lead Ads to Expand Your Book Marketing
January 31, 2018 • Aerio Staff
Your ideal book audience is out there. But building a productive, mutually beneficial relationship with them takes trust. And nothing says I trust you more than when they freely offer-up their contact information on a lead-generating form...
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