Blogs About Social Media

3 Social Media Book Marketing Mistakes

Mar 22, 2017 • Aerio Staff

You can win big selling books on social media, and you can flop big. Here are a few ways not to flop. Any savvy online retailer will tell you marketing your books on social media is a must. You have a huge captivated audience. A lot of freedom. Plenty of ways to...

5 Best Social Media Tools for Authors & Publishers

November 1, 2017 • Aerio Staff

Social media automation tools can help save you time, money, and hassle. With so many different social media automation platforms out there, it can be hard to pick just one. That’s why we’ve put together a list of the top 5 social media tools for authors and publishers...

5 Time Management Tips to Help You Succeed with Digital Marketing

August 15, 2018 • Aerio Staff

Digital marketing can be an all-hands-on-deck kind of operation, requiring you to wear many hats all at once. It requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. See these time management tips to help you succeed with digital marketing...

Boost Your Book Marketing with Twitter Analytics

Jun 7, 2017 • Aerio Staff

In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...

Create Engaging Videos for Social Media Platforms

March 7, 2018 • Aerio Staff

Imagine you are scrolling through your social media feed, past a sea of words and pictures, when suddenly a flash of motion catches your eye. Before you know it, you’ve watched a short social media video of a mischievous cat or how to make an avocado kale smoothie. Your experience demonstrates the power of social video...

Engage & Grow Your Audience: Social Media Strategies You Need to Know

June 6, 2018 • Aerio Staff

You invested hours into creating relevant content and optimizing your social media profiles, yet you’re just not seeing the results you expected. Your content is not reaching enough people or the right people. Does this sound familiar? If so, try the following techniques to engage and grow your audience...

How Influencers Can Make Money & Offer Value by Selling Books Online

August 1, 2018 • Aerio Staff

When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...

How to Build Your Author Platform in a Digital World

May 16, 2018 • Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

How to Optimize Your Social Media Profiles: Part 1

June 27, 2018 • Aerio Staff

Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...

How to Optimize Your Social Media Profiles: Part 2

July 25, 2018 • Aerio Staff

Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...

How to Use Facebook Live to Sell & Market Books

September 20, 2017 • Aerio Staff

You’ve probably heard about Facebook Live and all the attention it attracts. It’s true – you can engage audiences with the click of a button and bring them into your world, sharing information that helps build your brand. Knowing how to use Facebook Live can be a beneficial part of your marketing strategy...

How to Use Social Media Automation Tools

October 18, 2017 • Aerio Staff

In today’s digital marketplace one of the best ways to get the word out about your new book is through social media. But how do you make the most of your social presence? There are a variety of social media automation platforms out there that offer different types of features...

How to Use Social Media to Drive Sales

April 5, 2017 • Aerio Staff

Nail down these social media best practices and make your own path to online books sales success. You may have come across this before, between watching cute cat videos and unfollowing that person who is always posting pictures of their dinner: Consumers and...

Promote Your Book with Meta Tags for Social Sharing

January 10, 2018 • Nick Ruffilo

Half of internet users spend 50% of their time on social media sites. That means people are discovering content more and more through social sharing, rather than a regular search engine. It’s more important now than ever how social media sites are displaying your book content to consumers...

Social Media Advertising: A Basic Overview

September 13, 2017 • Aerio Staff

You’re using your social media accounts to promote and sell your books, and that is great! But have you looked at other ways social media can help boost sales, outside of your own profiles and pages? Social media advertising is a great way to expand your reach and build more conversions from the outside-in...

Social Media: 4 Steps to Sell Books

August 9, 2017 • Kristin Eastman, M.S.

If you’re an author, bookseller, or even a publisher, you’ve probably considered making social media part of your selling and marketing strategy. You might be thinking, “I’ve been selling books for umpteen years without these new social media platforms. What use could they really be?..."

Master how to successfully use social media

Social Media: A Book Sales Goldmine

Mar 15, 2017 • Aerio Staff

Master how to successfully use social media to sell books and strike the motherlode. In an age of heightened connectivity, opportunities to sell books online are bountiful—especially on social media. Readers comment about books on Facebook. Readers tweet opinions...

The Social Media Rule of Thirds: A How to Guide

March 29, 2017 • Aerio Staff

Three social media best practices to ensure a well-rounded marketing strategy that generates positive results. In an earlier blog post we covered a few things to avoid when selling books on social media. Now we’d like to introduce some handy principles of social media...

Tips on Real-Time Event Digital Marketing

March 28, 2018 • Aerio Staff

Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...

Use Facebook Lead Ads to Expand Your Book Marketing

January 31, 2018 • Aerio Staff

Your ideal book audience is out there. But building a productive, mutually beneficial relationship with them takes trust. And nothing says I trust you more than when they freely offer-up their contact information on a lead-generating form...