Metadata & SEO

SEO Keyword Tools to Improve Your Author Platform & Sell More Books

SEO Keyword Tools to Improve Your Author Platform & Sell More Books

By
Jessica Johns

Incorporating SEO keyword tools into your book marketing strategy is a vital part of improving SEO. Getting to know keyword tools and strategies can help you understand how consumers search for books, their favorite authors, and related topics. See tips on how you can incorporate these keywords in your book title data, author blog and social media marketing to expand your reach online...

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Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

By
Aerio Staff

Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...

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Book Marketing in a Digital World: How Analytics & Tracking Help

Book Marketing in a Digital World: How Analytics & Tracking Help

By
Aerio Staff

Why are analytics necessary? For book marketers & publishers that are not analysts, digital marketing analytics can sound intimidating. But analytics can be incredibly useful – even for those of us who don’t dabble in data science...

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Promote Your Book with Meta Tags for Social Sharing

Promote Your Book with Meta Tags for Social Sharing

By
Nick Ruffilo

Half of internet users spend 50% of their time on social media sites. That means people are discovering content more and more through social sharing, rather than a regular search engine. It’s more important now than ever how social media sites are displaying your book content to consumers...

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Grow Your Online Book Sales with Google Analytics, Part 2

Grow Your Online Book Sales with Google Analytics, Part 2

By
Aerio Staff

In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...

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Grow Your Online Book Sales with Google Analytics, Part 1

Grow Your Online Book Sales with Google Analytics, Part 1

By
Aerio Staff

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

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Sell More Books with Better ISBN Metadata

Sell More Books with Better ISBN Metadata

By
Aerio Staff

Your book is a special little snowflake. How do we know? Your ISBN told us. It is said that no snowflake is ever exactly the same. If you want your unique little snowflake to stand out in a blizzard of books, you need to not only purchase an ISBN, but also make sure your ISBN metadata is optimized for search...

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How to Use Your Website Metadata to Sell Books

How to Use Your Website Metadata to Sell Books

By
Aerio Staff

What is it the kids are saying these days? “That’s so meta!” What does that even mean? The prefix meta is a way of indicating something that is self-referential, meaning it makes reference to itself. Think of it as a sign telling people to take notice of a No Littering sign...

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Master Book Metadata and Sell More Books

Master Book Metadata and Sell More Books

By
Aerio Staff

Do you remember that old Wendy’s ad, the one with the three old women commenting on a massive hamburger bun, then lifting the top slice only to find a teeny-tiny beef patty? Eventually, one of the sweet old women asks “Where’s the beef?”...

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Boost Your Book Marketing with Twitter Analytics

Boost Your Book Marketing with Twitter Analytics

By
Aerio Staff

In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...

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