Promotion

There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...

There are lots of ways that visitors can find themselves on your author website or author blog. Use these tips to drive more targeted traffic to your website and blog posts, and sell more books!...

If you already have a blog, then you know it’s a fantastic platform for educating others, building trust and establishing yourself as a subject matter expert. But are you making the most of this channel to increase engagement, drive traffic and boost your business? Get started with these suggestions to strengthen your blogging strategy...

Live events are excellent opportunities for you to get out there and promote your books. Live author events give readers more background on both author and book, help create buzz, and help you sell more books...

Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

Events help you capitalize on an already engaged audience and gain increased exposure. Whether you're an attendee, manning a conference booth or hosting your own promotional event, today's technology offers some cool ways to promote your brand and position yourself as a thought leader...

A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...

Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...

Whether you're writing fiction or nonfiction, it's a good idea to incorporate an author blog into your regular writing routine, as well as your sales and marketing plan. In fact, the best time to start your blog is before you finish your book...