Analytics

Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...

Why are analytics necessary? For book marketers & publishers that are not analysts, digital marketing analytics can sound intimidating. But analytics can be incredibly useful – even for those of us who don’t dabble in data science...

In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

In an earlier post we discussed the importance of using social media to market your books. That post, found here, covered what social book marketing is and how you can use it to promote and sell your books. Maintaining a consistent social media presence—posting...