Digital Marketing

Prepare for Holiday Book Sales, Part 2: Book Marketing Promotions That Work

Prepare for Holiday Book Sales, Part 2: Book Marketing Promotions That Work

October 27, 2020
Aerio Staff

Promotions, discounts and deals are an essential part of any holiday book selling strategy. In part 2 of this series, discover the top 10 holiday sales & marketing tactics that work, as well as see successful real-world examples that get readers engaged and more importantly, to buy.

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Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams

Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams

September 18, 2020
Aerio Staff

The holiday book selling season is coming. As consumers continue to buy books online, having a strong digital sales and marketing strategy has never been more important for holiday success. In this part 1 series, we’ll discuss the important of marketing and selling in social streams, as well as...

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Tips to Grow Your Email List & Sell More Books

Tips to Grow Your Email List & Sell More Books

August 5, 2020
Aerio Staff

The Pandemic has severely challenged the brick and mortar book channels we are all used to. However, we’ve seen authors, publishers and booksellers who can reach consumers directly have been able to carry on, often with good results. Having a robust email program allows you to directly reach and engage readers, resulting in not only weathering the current storm, but thriving...

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How to Market & Sell Your Books Online with Previews

How to Market & Sell Your Books Online with Previews

June 25, 2020
Aerio Staff

From its inception, eCommerce has always tried to mimic effective aspects of brick and mortar experience. Picking up a book and paging through is no exception. Some of the best marketing is the content of the book. Learn how digital book previews can add value, drive engagement and increase book sales...

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How to Use Gated Content with Your Book Marketing

How to Use Gated Content with Your Book Marketing

January 16, 2019
Aerio Staff

There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...

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Ebook Promotion Ideas to Ring in the New Year

Ebook Promotion Ideas to Ring in the New Year

January 2, 2019
Aerio Staff

It's a fact that ebook sales spike following the holidays and into the new year. You can take advantage of this trend with specific ebook marketing strategies that can increase sales of your ebooks...

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7 Book Marketing Strategies to Watch For in 2019

7 Book Marketing Strategies to Watch For in 2019

December 19, 2018
Aerio Staff

The end of the calendar year is a good time to revisit your book marketing strategies. It's also a great time to think about new ways to reach potential readers and book buyers! As 2018 wraps up and we look to the coming year, here are the top book marketing trends to expect in 2019...

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Book Marketing Ideas to Last You All Throughout the Year

Book Marketing Ideas to Last You All Throughout the Year

November 21, 2018
Aerio Staff

When it comes to good book marketing, timing is everything. One of the ways you can use timing to your advantage is to create a book promotion plan around days that are important to your target audience! Follow some of these book marketing tips and watch your book sales soar…

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7 Steps to Build Your Author Brand & Sell More Books

7 Steps to Build Your Author Brand & Sell More Books

November 7, 2018
Aerio Staff

Your author brand is a major factor when it comes to book marketing. Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books...

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Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

October 9, 2018
Aerio Staff

Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...

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