Email Marketing

Tips to Grow Your Email List & Sell More Books

Tips to Grow Your Email List & Sell More Books

August 5, 2020
Aerio Staff

The Pandemic has severely challenged the brick and mortar book channels we are all used to. However, we’ve seen authors, publishers and booksellers who can reach consumers directly have been able to carry on, often with good results. Having a robust email program allows you to directly reach and engage readers, resulting in not only weathering the current storm, but thriving...

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How to Use Gated Content with Your Book Marketing

How to Use Gated Content with Your Book Marketing

January 16, 2019
Aerio Staff

There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...

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4 Simple Steps to Personalized Email Marketing Campaigns

4 Simple Steps to Personalized Email Marketing Campaigns

September 5, 2018
Aerio Staff

Today’s consumers are over uninspired, salesy content. Offer an improved customer experience through personalized marketing, and create messages that resonate with your audience and deepen your connection to them. Implement personalization into your email marketing with these 4 steps…

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Add Fireworks to Your Digital Marketing Campaigns with Great Content

Add Fireworks to Your Digital Marketing Campaigns with Great Content

July 4, 2018
Aerio Staff

See customer engagement blast off into new heights with these digital marketing tips. Use great content to make your marketing campaigns really pop and light up the faces of your audience...

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How to Build Your Author Platform in a Digital World

How to Build Your Author Platform in a Digital World

May 16, 2018
Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

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5 Ways to Identify Your Book Audience & Start Marketing

5 Ways to Identify Your Book Audience & Start Marketing

May 9, 2018
Aerio Staff

Your ultimate goal is to sell books, but in order to do that you must first identify your book audience. Once you understand who will be reading and buying your books, you can target your book marketing and promotion strategies...

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Tips for Creating an Author Newsletter

Tips for Creating an Author Newsletter

April 11, 2018
Aerio Staff

You've worked hard on writing and publishing your book, so what's next? Connecting with your fans and potential readers should be a major component of your sales and marketing plan, but by this point you already know that. What else is there? Your email author newsletter!...

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Effective Email Marketing Strategies for Authors

Effective Email Marketing Strategies for Authors

January 3, 2018
Aerio Staff

A well-organized author email marketing strategy has been known to help increase book sales. However, emails can get missed or ignored so you must take the time to create an effective email marketing campaign. You want your emails to be read by both established and potential fans of your writing...

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Tips on Creating a Publisher Email Newsletter & Increasing Book Sales

Tips on Creating a Publisher Email Newsletter & Increasing Book Sales

December 27, 2017
Aerio Staff

If you think email is old school, think again! As a publisher, you can provide a lot of value-add information to your readers in a weekly, monthly, or quarterly email newsletter. Although each newsletter won't necessarily equate to an immediate purchase, it will nurture and engage your readers...

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7 Ways Authors & Publishers Can Create Targeted Email Lists

7 Ways Authors & Publishers Can Create Targeted Email Lists

November 22, 2017
Aerio Staff

As an author or publisher, you gather leads from book events, social media, your website, and from subscribers to your blog or newsletter. You have a good-sized email list and some pretty snazzy email campaigns, but you're disappointed in the open and click-through rates...

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