Selling Direct-to-Consumer

Prepare for Holiday Book Sales, Part 2: Book Marketing Promotions That Work

Prepare for Holiday Book Sales, Part 2: Book Marketing Promotions That Work

October 27, 2020
Aerio Staff

Promotions, discounts and deals are an essential part of any holiday book selling strategy. In part 2 of this series, discover the top 10 holiday sales & marketing tactics that work, as well as see successful real-world examples that get readers engaged and more importantly, to buy.

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Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams

Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams

September 18, 2020
Aerio Staff

The holiday book selling season is coming. As consumers continue to buy books online, having a strong digital sales and marketing strategy has never been more important for holiday success. In this part 1 series, we’ll discuss the important of marketing and selling in social streams, as well as...

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How to Market & Sell Your Books Online with Previews

How to Market & Sell Your Books Online with Previews

June 25, 2020
Aerio Staff

From its inception, eCommerce has always tried to mimic effective aspects of brick and mortar experience. Picking up a book and paging through is no exception. Some of the best marketing is the content of the book. Learn how digital book previews can add value, drive engagement and increase book sales...

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Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

Holiday Book-Buying Trends & Tactics You Can Use to Grow Your Sales

October 9, 2018
Aerio Staff

Whether you're publishing print books, ebooks, or audiobooks, industry statistics show that book sales spike around the holidays. By planning your holiday book marketing strategy in advance, you can capitalize on this seasonal trend and sell more books...

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4 Simple Ways to Improve Your Book Selling Strategy

4 Simple Ways to Improve Your Book Selling Strategy

August 8, 2018
Aerio Staff

Have your book marketing strategies got you down? You may have written a great book, had it professionally edited and designed, and maybe even built an email list. Now, you're wondering why you're not selling books. Improve your book selling strategy with these steps...

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How Influencers Can Make Money & Offer Value by Selling Books Online

How Influencers Can Make Money & Offer Value by Selling Books Online

August 1, 2018
Aerio Staff

When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...

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Author Signings at Live Events Can Help You Sell More Books

Author Signings at Live Events Can Help You Sell More Books

July 18, 2018
Aerio Staff

Live events are excellent opportunities for you to get out there and promote your books. Live author events give readers more background on both author and book, help create buzz, and help you sell more books...

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Publishers: 5 Reasons Why Now is the Time to Sell Books Direct

Publishers: 5 Reasons Why Now is the Time to Sell Books Direct

July 11, 2018
Aerio Staff

If nearly flat sales in 2017 wasn’t enough to convince publishers that direct-to-consumer sales is a smart business decision, here are a few other factors that may sway their minds...

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Cause Marketing: How to Support Charities with Books Sales

Cause Marketing: How to Support Charities with Books Sales

June 13, 2018
Aerio Staff

Using the proceeds from books sales to support a cause or charity is a great way for authors and publishers to give back to their communities and the world at large, while also increasing their visibility and discoverability...

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The Power of Promotions: How to Sell More Books Online

The Power of Promotions: How to Sell More Books Online

May 23, 2018
Aerio Staff

Using promotions to sell books is a great way to encourage book sales. The power of promo codes or discount codes lies in the eventual increased book sales you're going to make. But when does it make sense to use a promo code and what can it do for you?...

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