Social Media

Prepare for Holiday Book Sales, Part 2: Book Marketing Promotions That Work

Prepare for Holiday Book Sales, Part 2: Book Marketing Promotions That Work

October 27, 2020
Aerio Staff

Promotions, discounts and deals are an essential part of any holiday book selling strategy. In part 2 of this series, discover the top 10 holiday sales & marketing tactics that work, as well as see successful real-world examples that get readers engaged and more importantly, to buy.

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Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams

Prepare for Holiday Book Sales, Part 1: Marketing & Selling in Social Streams

September 18, 2020
Aerio Staff

The holiday book selling season is coming. As consumers continue to buy books online, having a strong digital sales and marketing strategy has never been more important for holiday success. In this part 1 series, we’ll discuss the important of marketing and selling in social streams, as well as...

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How to Market & Sell Your Books Online with Previews

How to Market & Sell Your Books Online with Previews

June 25, 2020
Aerio Staff

From its inception, eCommerce has always tried to mimic effective aspects of brick and mortar experience. Picking up a book and paging through is no exception. Some of the best marketing is the content of the book. Learn how digital book previews can add value, drive engagement and increase book sales...

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7 Steps to Build Your Author Brand & Sell More Books

7 Steps to Build Your Author Brand & Sell More Books

November 7, 2018
Aerio Staff

Your author brand is a major factor when it comes to book marketing. Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books...

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The Visual Content Creation Tools Your Audience will Love

The Visual Content Creation Tools Your Audience will Love

August 29, 2018
Aerio Staff

Content marketing is a big part of running a successful business, and the right content creation tools can make or break your marketing campaigns. Use these content creation apps to turn content ideas into stunning visuals, improving the caliber and quality of what you have to offer...

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How to Use Facebook Boosted Posts to Help You Sell Books

How to Use Facebook Boosted Posts to Help You Sell Books

August 22, 2018
Aerio Staff

Do your Facebook posts usually reach just a portion of your page followers? One way to expand your reach, while promoting your books & your brand, is to develop a strong Facebook boosting strategy. Boosting a Facebook post helps you reach more of your readers, as well as reach new audiences...

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5 Time Management Tips to Help You Succeed with Digital Marketing

5 Time Management Tips to Help You Succeed with Digital Marketing

August 15, 2018
Aerio Staff

Digital marketing can be an all-hands-on-deck kind of operation, requiring you to wear many hats all at once. It requires multitasking, quick thinking and the ability to rapidly change your focus from one task to the next. See these time management tips to help you succeed with digital marketing...

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How Influencers Can Make Money & Offer Value by Selling Books Online

How Influencers Can Make Money & Offer Value by Selling Books Online

August 1, 2018
Aerio Staff

When influencers sell books, not only can they make extra cash in the form of retail sales, but they’re also connecting their audience with valued content—it’s a simple win-win...

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How to Optimize Your Social Media Profiles: Part 2

How to Optimize Your Social Media Profiles: Part 2

July 25, 2018
Aerio Staff

Each social media platform has its own unique culture. In Part 2 of this series, we’ve taken a deep-dive into some of the most popular social platforms today - Twitter, Instagram, Facebook and YouTube - and how you can use the differences of each platform to best showcase your brand...

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How to Optimize Your Social Media Profiles: Part 1

How to Optimize Your Social Media Profiles: Part 1

June 27, 2018
Aerio Staff

Your social media profile is high-value real estate on each social media platform. Creating and optimizing your profiles is your first step towards engaging and growing your audience on today's most popular social platforms. If you maintain a presence on more than one channel, it’s important to keep certain elements consistent across platforms...

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