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How to Use Gated Content with Your Book Marketing

How to Use Gated Content with Your Book Marketing

January 16, 2019
Aerio Staff

There are many online book marketing strategies that help build your list of loyal fans and potential book-buying customers. Gating content is one strategy that many authors and publishers use to capture new prospects, while diversifying their lead generation and driving more book sales...

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Tips to Improve Traffic to Your Author Website & Blog

Tips to Improve Traffic to Your Author Website & Blog

December 5, 2018
Aerio Staff

There are lots of ways that visitors can find themselves on your author website or author blog. Use these tips to drive more targeted traffic to your website and blog posts, and sell more books!...

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How to Build Your Author Platform in a Digital World

How to Build Your Author Platform in a Digital World

May 16, 2018
Aerio Staff

In today's digital age, having a discoverable presence online is more important than ever, especially for authors. Your online presence can help build your author platform as you seek to identify your book's audience, engage existing readers, reach new readers, and mobilize your super fans...

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How eCommerce Improves Your Book Marketing Plan, Part 2

How eCommerce Improves Your Book Marketing Plan, Part 2

February 21, 2018
Kristin Eastman, M.S.

A few weeks ago, we posted part one of this two-part series on the buyer’s funnel and the three major pillars of eCommerce—product pages, shopping cart, and checkout. In this article we’ll conquer the last two pillars of the eCommerce tripod: shopping cart and checkout...

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How eCommerce Improves Your Book Marketing Plan, Part 1

How eCommerce Improves Your Book Marketing Plan, Part 1

January 24, 2018
Kristin Eastman, M.S.

Changing the way you do business is risky, but in this consumer-driven landscape, publishers can see big benefits from a direct sales approach. In this two-part series we’ll talk about how ecommerce works to create product awareness, improve the customer journey, and generate better marketing data for improved results...

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Grow Your Online Book Sales with Google Analytics, Part 2

Grow Your Online Book Sales with Google Analytics, Part 2

December 13, 2017
Aerio Staff

In part 1 of this blog post series, we explained the basics of Google Analytics, to take your website to the next level. Following is a more in-depth look at how Google Analytics can improve your book sales & marketing strategy, and in-turn improve your bottom line...

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Grow Your Online Book Sales with Google Analytics, Part 1

Grow Your Online Book Sales with Google Analytics, Part 1

November 15, 2017
Aerio Staff

Google Analytics is one of the most empowering tools for authors & publishers. It takes the mystery out of what's driving your results so you can revise your website and refine your marketing. It helps you take your website to the next level with hard numbers about what works...

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3 Steps to a Successful eCommerce Website

3 Steps to a Successful eCommerce Website

August 16, 2017
Kristin Eastman, M.S.

The three building blocks to eCommerce success will come as no surprise for anyone that has designed, developed, or even shopped on an eCommerce site. Design, content, and management are the pillars that can burn or brighten a website. These three factors are all driven by, you guessed it, consumers...

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The Importance of a Website to Sell and Market Books

The Importance of a Website to Sell and Market Books

July 19, 2017
Aerio Staff

In today’s digital marketplace, it is critical to offer customers online avenues where they can quickly and easily find products and make purchases. To some this may seem obvious. However, a 2016 report administrated by Clutch showed...

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Why You Need a Blog and Website to Sell Books

Why You Need a Blog and Website to Sell Books

April 26, 2017
Aerio Staff

A lot of life takes place online. We are connected more than ever. In few places is that more evident than the wide world of retail. A few stats we garnered from a survey done by comScore and data we found at BigCommerce.com, you may find interesting: 51% of Americans...

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